Not exact matches
This is usually done because companies
use low value or
spammy link - building to boost rankings.
Almost 2 years ago our site was hacked and hijacked, and the hackers still create thousands of
spammy inbound
links using automation.
This is slightly off topic, but do you think there's a risk that competitors could
use spammy guest blogging techniques as a negative
link building strategy to knock out their competitors?
Or, in the case of many websites, this «second tier» phantom
link building is
used as a coverup to leverage
spammy tools for benefit without truly putting sites at risk.
In addition, they may well
use automated tools that keep pushing (
spammy)
links with identical descriptions to the same set of
spammy directories (etc.) over and again, thereby further reducing the remaining value (if any) of those directories.