Sentences with phrase «used as a loss leader»

At 30 - 60 cents, it's always felt (to me) that you can get more out of giving the novel away for free (basically using it as a loss leader to encourage sales of other books, an established and effective technique for many authors publishing series).

I am using them as loss leaders, setting them out into the cold world as a way of getting my brand recognition started.

They are becoming dependant on a system that is not sustainable by itself, that is used as a loss leader by Jeff Bezos.

BTW: As Amazon continues to sell huge numbers of titles below cost and uses them as loss leaders to entice sales on other segments of its website, what will be the long - term effect on a thriving and robust literary marketplace?

Not exact matches

Spotify still struggles to break even with 20 million paying customers, while Apple and Google use music as a loss - leader

Secondly, if Christian leaders use the concepts of the new ethic without explicitly clarifying what distinguishes them from the social doctrine of the Church and from the gospel, as is often the case, the faithful will be at a loss and will tend not to discern the difference.

Fresh home brand milk is going to be in the class of products along with things like Coca - Cola and nappies - the products that are regularly used as what I will call «loss leaders»... they are products that are priced very cheaply and that the supermarkets use to entice people into their stores...

(a) advertise any infant formula; (b) make any special display of an infant formula designed to promote sales; (c) give away --(i) any infant formula as a free sample, or (ii) any coupon which may be used to purchase an infant formula at a discount; (d) promote the sale of an infant formula by means of premiums, special sales, loss - leaders or tie - in sales; or (e) undertake any other promotional activity to induce the sale of an infant formula.

As a clinical leader in the pediatric obesity initiative, she is taking the «bull by the horns», and using the new science of obesity, redesigning the weight loss and health promotion protocol to benefit all children.»

Where 99 cent novels seem to be the way to go on Kindle, Kobo doesn't use books as a «loss leader» — eBooks are the ONLY thing we sell, and our prime real estate needs to be dedicated to books that we can actually earn money on.

I already touched on the idea of using a free ebook (a short story, a novella, or even a full - length novel) as a loss leader, the idea being that you can sell more of your other books by giving away free samples.

If Stromberg says the model is working — and companies like Oyster can treat their e-book inventory as loss - leaders — it may be because the models work like gym memberships: everyone pays, but few actually use the facilities.

That way you use the advertised book as a loss leader in the hopes that readers will buy the other books in the series.

Sometimes, authors choose the no - DRM option because an author might use this piece of work as a loss leader, or to get the book into the public market no matter what.

They proposed that indies use one book as a loss leader and forgo immediate profits for long term ones.

«Agency pricing» has been, since its inception, nothing more than a means to control the retail price that Amazon, not Apple, can charge for an ebook — a means to break Amazon's strategy of using ebooks as loss - leaders to sell the Amazon Kindle.

Amazon's tactics should also be examined, and in my opinion, criticized, because Amazon's choice to use ebooks as a loss leader to lock users into the Amazon infrastructure for EVERYTHING is unquestionably harming the ebook market.

People who had successfully used the KDP program had noted that it was often helpful in the selling of other works; you will see many authors sell a novel for.99 as a loss leader, while their other works are priced much higher.

WalMart might decide to start using books as loss leaders.

The scheme of doing some on - scene journalism for a known title... as a loss - leader, and then using that work as the basis for a direct - published, long - form item, seems to be working out [and] already, I feel like I've reached a community of readers that compares favorably to my more traditional work — and the work is able to pay for itself.

Amazon had pretty much cornered the e-book market by using either the Kindle, or the content, or both (depending on who you talk to) as a loss leader.

That's the big problem in dealing with the everything store: Amazon uses the indie authors» ebooks as loss leaders.

They use books as a loss leader to sell electronics, bicycles, groceries and hundreds of other products.

A Forrester Research study last year predicted that e-readers could eventually cost as little as $ 50, a loss - leader strategy that might work if the industry adopts a subscription model similar to one used by wireless carriers and mobile phone manufacturers.

LO: Amazon is definitely using books as a loss leader.

I also recognize the fact that Amazon is a gigantic corporation — and perhaps even one that is using books as a loss leader for other products — and there are risks of having a lot of market power concentrated in the hands of single entity.

Part of the problem is that disposable potty pads have traditionally been used by mass merchants as loss leaders, so pet specialty retailers are getting edged out of this market, Bledsoe says.

The dogs involved in this venture were headed to one of the many participating pet supply stores that use rescue dogs as a loss leader to attract shoppers.

«Use loss - leader products as giveaways to holiday sales.

The key to using lower - priced prints as loss leaders successfully is to commit to following up with your new collectors.

You can also read more about using prints and smaller originals as loss leaders here: How to Sell a $ 10,000 Painting Online.

In fact, using a loss leader can increase your cash flow as well as the number of larger pieces and commissions you're selling.

Smart speakers are moving towards the 100 dollar sweet spot, used as loss - leaders to populate homes with what could become home retail terminals, linking consumers to a supply chain that opens the door to a range of services,» said director of research Simon Bryant.

By essentially using crypto trading as a loss leader instead of its primary business like Coinbase and other apps, Robinhood could substantially expand beyond the 3 million users it already has.

The company's intention is to use the zero - fee cryptocurrency trading feature as a «loss - leader», allowing it to bring more traders onto its platform, which can already boast more than 3 mln users.

Unless «Mere Postings» (advertising) are going to be used as a «loss leader», there is no need or incentive for REALTORS ® to get involved at all, and who needs the aggravation or liability?