In a Daily Politics film, Ellie Price took to a slide to look at how much weight should be given to the polls and how robust are the techniques
used by pollsters.
Not exact matches
Many
pollsters are debating whether an online poll (
used by Ednext) has now become superior to a telephone poll (
used by PDK) on the grounds that people don't answer their phone anymore.
For example,
pollsters have long
used segmentation to target particular groups of voters, such as through categorising audiences
by gender, age, income, education and family size.