NAR President Chris Polychron says the survey results highlight the fact that while the Internet is widely
used during the home search process, the local market knowledge and expertise a REALTOR ® provides is both valued and highly sought by buyers of all ages.
NAR President Chris Polychron, says the two most popular resources
used during the home search process continue to primarily be online websites (89 percent) and real estate agents (87 percent).
Not exact matches
While 88 percent of
home buyers
used websites
during their
search, 94 percent of millennials took advantage of online information.
Research shows that
home buyers of all age groups
use an agent
during their
home search.
After spending the morning talking with Amanda Ross - Ho, who
during the month of August worked in the spacious gallery at Mitchell - Innes & Nash in Chelsea in preparation for her upcoming exhibition, MY PEN IS HUGE, I go
home and begin
searching the internet for things I might
use in this article.
Research by the US National Association of Realtors (NAR) reveals that 90 % of
home buyers
search online at some point
during their
home buying process, and 100 %
use the internet to research a specific
home once the choice is down to one or two.
Nearly all buyers predominantly
used the Internet and a real estate agent
during the
home search process.
Ninety - five percent of all recent buyers
used the internet at some point in their
home search — and buyers now may be visiting your website
during theirs.
Although millennials and Gen X buyers were the most likely to go online
during their
search, they were also the most likely to buy their
home using a real estate agent (92 percent and 88 percent, respectively).
Statistically, nine out of ten homebuyers will make
use of the internet
during their
home search process.
Buyers
using online resources
during their
home search are accessing them from a variety of devices, most often desktop computers (77 percent), followed by mobile websites (56 percent) and mobile apps (48 percent).
In fact, buyers who utilize online resources
during their
home search are significantly more likely to also
use an agent (77 percent versus 59 percent who do not
use online resources).
-- Buyers
use specific online tools
during different phases of the
home search process — How important «local»
search terms and websites are for buyers — How mobile technology cements online to offline
home buying — including the reading of online reviews — How video and YouTube satisfy buyers» research needs — The role of age and gender in driving real estate decision making in the market by being the top demographics who
searched online and took the next steps offline — Top states for
searches around first - time
home buyer tips and specific housing segments like senior housing and foreclosures
Knowing what we know about showrooming, it seems like it would be relatively safe to assume that consumers armed with smartphones and tablets will be actively
using those devices
during their
home search; whether it's the holiday season or after, this practice is not going away, just growing.
According to the analysis, buyers
used specific online tools at different points
during their
home search process.
In fact, according to NAR, 96 percent of millennial homebuyers report
using the Internet
during their
home search process.
A recent NAR study showed that 90 percent of
home buyers
searched online
during their
home buying process and more than 70 percent of
home shoppers
use video to tour a
home.
WASHINGTON (September 17, 2015)-- Even though more consumers are
using the Internet as a tool
during their
home search, buyers are increasingly utilizing the knowledge and expertise of a real estate agent, according to the National Association of Realtors ®» Real Estate in a Digital Age report.
According to the National Association of REALTORS ® report on «Real Estate in the Digital Age,» 26 % of buyers are
using online videos sites such as YouTube
during the
home search.