Sentences with phrase «used psychographic modeling»

Cambridge Analytica has denied it used psychographic modeling techniques on the Trump campaign.

Using the psychographic models, Cambridge helped design concepts for advertisements for candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina, according to Mr. Wylie and another former employee, who spoke on the condition of anonymity to avoid being dragged into the investigations that now appear to be engulfing Cambridge.

Bolton's group was considered a «Tier 1» client of Cambridge Analytica and its affiliate SCL Elections, which meant the company was using psychographic modeling for the group, former employee Chris Wylie told The Washington Post.

Using the psychographic models, Cambridge helped design concepts for advertisements for candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina, according to Mr. Wylie and another former employee, who spoke on the condition of anonymity to avoid being dragged into the investigations that now appear to be engulfing Cambridge.

Using the psychographic models, the company designed advertisements from candidates supported by Mr. Bolton's PAC, including the 2014 campaign of Thom Tillis, the Republican senator from North Carolina.

Bolton's group was considered a «Tier 1» client of Cambridge Analytica and its affiliate SCL Elections, which meant the company was using psychographic modeling for the group, former employee Chris Wylie told The Washington Post.

Cambridge Analytica used the psychographic models to design the advertising concepts for Bolton's political clients.

Not exact matches

As the Post reported: To develop its psychographic models, Cambridge surveyed more than 150,000 households across the country and scored individuals using five basic traits: openness, conscientiousness, extraversion, agreeableness and neuroticism.

Its CEO, Alexander Nix, claims in a presentation entitled «The Power of Big Data and Psychographics» (which can be found on Youtube5) that Cambridge Analytica has used OCEAN personality tests in combination with data mined from social media to produce «psychographic profiles» — models that predict personality traits — for every adult in America.

Details of Cambridge's acquisition and use of Facebook data have surfaced in several accounts since the business began working on the 2016 campaign, setting off a furious debate about the merits of the firm's so - called psychographic modeling techniques.

As the Post reported: To develop its psychographic models, Cambridge surveyed more than 150,000 households across the country and scored individuals using five basic traits: openness, conscientiousness, extraversion, agreeableness and neuroticism.

The firm's model involves collecting demographic, psychographic and business data on a prospective site and using that data to evaluate whether the store would perform well based on the metrics from an existing store fleet.