Sentences with phrase «used psychological profiles»

Jonathan Albright, research director for the Tow Center for Digital Journalism at Columbia University, said that the company used psychological profiles to appeal to voters» negative emotions, providing just enough of a nudge that they act on them in some way, even if that meant staying home instead of voting.

«In fact, recent media reports suggest that one of the 2016 US presidential campaigns used psychological profiles of millions of US citizens to suppress their votes and keep them away from the ballots on election day.

Cambridge Analytica has quickly grown into one of the world's leading political data firms, using psychological profiling to build award winning behavioral microtargeting tools for political and commercial marketing campaigns globally.

Ripon did not just extend to Cruz's campaign, however — it was a platform that Cambridge Analytic intended for Republican candidates so they could use psychological profiling to win over voters.

Not exact matches

The company boasted it could develop psychological profiles of consumers and voters which was a «secret sauce» it used to sway them more effectively than traditional advertising could.

The Guardian alleged that Cruz's campaign contracted - out the creation of «detailed psychological profiles about the U.S. electorate, using a massive pool of mainly unwitting U.S. Facebook users, built with an online survey.»

A little - known data company, now embedded within Cruz's campaign and indirectly financed by his primary billionaire benefactor, paid researchers at Cambridge University to gather detailed psychological profiles about the US electorate using a massive pool of mainly unwitting US Facebook users built with an online survey.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully used to harvest data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American voters.

The data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running on Facebook's platform in 2014, was able to harvest personal data on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA to use for targeting political messaging at US voters).

Here it states that the aim of the project is «to infer psychological profiles», using self - reported personality test data, political party preference and «moral value data».

The newspaper reported that the Ted Cruz campaign had paid UK academics to gather psychological profiles about the US electorate using «a massive pool of mainly unwitting US Facebook users built with an online survey».

Above all, however — and this is key — it also works in reverse: not only can psychological profiles be created from your data, but your data can also be used the other way round to search for specific profiles: all anxious fathers, all angry introverts, for example — or maybe even all undecided Democrats?

That information was then used by Cambridge Analytica to build psychological profiles of voters in the United States and others.

The company used this information to compile psychological profiles of the users, and to create election propaganda appealing to their deepest feelings.

... came up with a plan to harvest the Facebook profiles of millions of people in the U.S., and to use their private and personal information to create sophisticated psychological and political profiles.

Cambridge Analytica claims on its website that it's able create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level,» and that the company has «up to 5,000 data points on over 230 million American voters.»

The explosion in the use of personal data and psychological profiling in campaigns accelerated in the wake of Republican Mitt Romney's 2012 loss to President Obama.

Why, after British journalists exposed in 2015 that the presidential campaign of Sen. Ted Cruz targeted voters online using the resulting 40 million - plus psychological profiles — acquired by the firm Cambridge Analytica, backed by megadonor Robert Mercer — Facebook did not follow through on a pledge to ensure the data destroyed.

While at C.A., Wylie claims he was tasked with compiling psychological profiles of voters using Facebook data, claims that he told the New York Times and the London Observer.

NEWS.COM.AU — Feb 7 — eHarmony, which uses a patented Compatibility Matching System to find members suitable partners from their psychological profiles officially launched in Australia.

I discovered that proprietary tests or models used by those sites could have great precision in measuring different psychological variables, but the matching algorithm (they apply) has low precision when comparing one profile to others.

Forensic psychology has been used to create psychological profiles of serial murderers and kidnappers, arsonists and other criminals.

Finally, Silent Hill: Shattered Memories is an example of how — by collecting information and storing data — machine learning can be used to sketch a psychological profile of the player.

The data was allegedly used to create psychological profiles of Facebook users, which were then used to create targeted political campaigns during the 2016 U.S. presidential election, as well as well as the Brexit campaign.

The New York Times has reported that Cambridge Analytica used the data to construct psychological profiles of the users and determine messaging to influence the 2016 presidential election.

The company boasted it could develop psychological profiles of consumers and voters which was a «secret sauce» it used to sway them more effectively than traditional advertising could.

Facebook has been in the midst of a PR cataclysm sparked by reports last month from the Guardian and New York Times, which revealed that Cambridge Analytica, a UK - based political consultancy previously hired by the presidential campaigns of Sen. Ted Cruz and President Donald Trump, had illegitimately used profile information for 50 million Facebook users to create psychological profiles for use in coordinated political influence campaigns.

In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully used to harvest data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American voters.

The election services branch of SCL, Cambridge Analytica created psychological profiles of voters for clients at SCL Group, which otherwise conducts «influence operations» on behalf of politicians and governments worldwide, which includes the use of political propaganda.

Aged 24, while studying for a PhD in fashion trend forecasting, he came up with a plan to harvest the Facebook profiles of millions of people in the US, and to use their private and personal information to create sophisticated psychological and political profiles.

C&C intended to use the OpenMind thought - reading technology to create complete psychological profiles of people, then use that data to creating marketing campaigns and advertising that would permanently change the way people perceived reality.

It promised to target voters» «unconscious psychological biases,» by using massive amounts of data develop personality profiles, which could then be used to create extremely specific ads.

And now, thanks to a whistleblower and two stunning reports in the Observer and the New York Times, we know that one of those developers siphoned data on more than 50 million Facebook users and shared them with the Trump campaign's voter targeting firm, Cambridge Analytica — a company that has bragged it has psychological profiles on 230 million American voters, which it uses to target people online with emotionally precise digital messaging to influence elections.

The explosion in the use of personal data and psychological profiling in campaigns accelerated in the wake of Republican Mitt Romney's 2012 loss to President Obama.

A little - known data company, now embedded within Cruz's campaign and indirectly financed by his primary billionaire benefactor, paid researchers at Cambridge University to gather detailed psychological profiles about the US electorate using a massive pool of mainly unwitting US Facebook users built with an online survey.

It claims to be able to create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level, according to its website, which also says the company can leverage «up to 5,000 data points on over 230 million American voters.»

The Mercer family also owns a piece of Cambridge Analytica, a data science company that was used by the Trump campaign and has been subject to scrutiny in the United Kingdom for psychological profiling voters using Facebook data.

According to documents obtained by BuzzFeed News and interviews with people who knew Wylie, the young data scientist was enthralled by the idea of a tool that years later would be used to create detailed psychological profiles of the US electorate ahead of the 2016 presidential election.

Where conventional political advertising uses crude demographic factors like age and ZIP code to target advertising, Cambridge supposedly used a technique called psychographics, which involves building a detailed psychological profile of a user that will allow a campaign to predict exactly what kind of appeal will be most likely to convince any particular voter.

Cambridge Analytica boasts that the Facebook data helped develop psychological profiles of users and votes, which was subsequently used to influence them.

The remainder did not give Cambridge Analytica permission, and many people are upset upon learning the data was used to form psychological profiles to influence elections, both in the U.S. and abroad.

The company may have wanted the data to create psychological profiles that could be used to target voters during political campaigns.

The data firm started partnering with U.S. political campaigns around 2015 with the promise that it had the ability to do what it called «psychographic» targeting, which allowed Cambridge Analytica to create psychological profiles to «effectively engage and persuade voters using specially tailored language and visual ad combinations» that appeal to each person on an emotional level, according to Cambridge Analytica's website.

Former Cambridge Analytica employee Chris Wylie said that the company obtained information from 50 million Facebook users, using it to build psychological profiles so voters could be targeted with ads and stories.

Helping entities to win elections in countries around the world using data and psychological profiling wouldn't necessarily be a big earner, but would result in potentially lucrative deals down the line.

This information was used to create psychological profiles of Facebook users, which in turn were used to show political advertisements.

Chris Wylie, a former employee for Cambridge Analytica, said that the firm used the extracted users» data to create their psychological profiles in order to target them with ads.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

Cambridge Analytica was also linked to President Trump's campaign during 2016 and had used the data to build psychological voter profiles ahead of the election.