Sentences with phrase «used search ads»

Campaigns have also used search ads as a electoral turnout tool, connecting voters with information about their polling places or last - minute volunteer opportunities.

From a report: The issue — which appears specific right now to developers using Search Ads Basic, pay - per - install ads that appear as promoted apps...

Not exact matches

With a focus on small businesses, Local Web Leads (No. 335) aims to drum up more sales for clients using search, social, and display ads.

It also used Google Adwords, purchasing keywords such as «Alzheimer's,» «dementia» and «cognition,» so when a consumer searched for a medical term they could be served a Lumosity ad, the FTC alleges.

Your ads can show to these customers when they visit other websites in the Google Display Network or when they search on Google using your keywords.»

Additionally, you can use A / B testing to improve the effectiveness of specific elements of your website, including search ads, calls - to - action, promotions and more.

It's much harder to use a spokesman or spokeswoman in an online static banner ad, and you can't use them at all in things like search results, Google, or Trip Advisor.

The company has also been aggressive about using social media, web optimization and paid search ads to promote its services.

Today, Corcoran is happily married to her second husband, Bill Higgins, and has two children, Tom, a 22 - year - old graduate of Columbia University, whom Corcoran had after seven years of in vitro attempts; and Katie, 11, whom she adopted after an exhaustive search, using the skills she honed writing ad copy for dream homes.

Though the report specifically mentioned on - site remarketing, using remarketing through search or social media ads can be equally useful.

It's all about the ad dollars garnered when using search, Gmail, Maps and all the other software - ish stuff it does.

Use more prominent shading with clear outlines or defined borders to distinguish advertising located immediately above the natural results and other ad results from natural search listings on both desktop computers and mobile devices.

Many people turn only to the first page of Google search results, which means that a company can purchase ad space using pay - per - click campaigns for the CEO's name to «push down» the top results if they are negative.

Instead, Apple uses ad groups for each of their products so they can use headlines like «MacBook Pro» or «iPad Mini» when people search for those respective products.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn't matching the keyword being searched as closely as it could.

You can try using a tool like Google AdWords Planner (a free program that requires an AdWords account, but doesn't require you to actually create an ad) to research information on the volume of searches your keywords produce and decide which ones should be used prominently on your site.

When we spot a distinctive phrase in the job ad, we're going to use that phrase in a Google search to try and find the employer that placed the job ad.

Research from the Content Marketing Institute and MarketingProfs found that B2B marketers use an average of three paid distribution methods — including search engine marketing, print promotion, banner ads, promoted posts, social ads and content discovery platforms (like Outbrain)-- to amplify the content they produce.

A «test» of a few ads on Graph Search are targeted not to a user's queries but based on the same targeting methods used for Facebook ads.

The Boston, Mass. - based search ad technology firm will use the funds to support the launch of its new campaign management suite, which includes support for both paid and organic search optimization.

In turn, these social ads turn visitors into leads and customers — particularly when brands apply behavioral and demographic filters so they can remarket to specific audiences with display and social ads and use remarketing lists for search ads to promote offers — and, finally, convert leads.

Google on Wednesday said it would begin penalizing the search rankings of websites that use pop - up mobile ads asking users to install an app, the latest move by the company that could have a big impact on advertisers, publishers and other content creators.

That ignorance led to some embarrassing missed opportunities, such as when Senator Bill Nelson of Florida used the example of chocolate — as opposed to, say, a more personal product like underwear — to discuss the company's rampant use of ad retargeting, in which a user searches for a product online, only to see ads for that product follow them from platform to platform and site to site.

Here's how to use Google's new demographic targeting for search ads.

The more extensions that Google can use in the search results, the more real estate your ad will take up on the first page of Google.

If you are just getting started with paid search marketing, there is one great strategy you can use to get insight into keywords, ad copy, and even which AdWords extensions to use — competitor research.

Next, get alternative keyword ideas by scrolling to the bottom to see «Searches related to...» Then, view the ad formats, copy and landing pages competitors are using.

(It makes money not by tracking and profiling its users, as Google does, but by serving ads based on the search terms being used at the point of each search, and also from affiliate revenue.)

In 2015, the search giant unveiled Customer Match, a tool letting advertisers target ads using consumers» Gmail addresses.

So, I worked with the client's development team to create a simple solution where I could use query string parameters in the ad URL to feed the appropriate search term data to the landing page.

The former is used when you know you don't want your ads to show up for a given search; for example, if you sell tennis shoes, but there are no red shoes in your inventory and never will be, so you want to negative «red tennis shoes.»

Google Keyword Planner groups keywords into suggested Ad Groups because it thinks you'll be able to use the same landing page to advertise to all the keywords in a group, and thus have a higher Quality Score... which is closely related to relevance signals in organic search.

Using negative keywords is an important strategy for keeping less qualified searches from triggering your PPC ad.

Some of these options may be perfectly acceptable to you, and will help bring in searchers who use other words to describe the same product as you are selling, but others may wind up showing your ad in inappropriate search results (e.g., when someone is looking for a premium cookie for a special afternoon tea they are planning for a human group).

Broad matched keywords also don't distinguish between plural and singular search terms so your ad will be shown regardless of the syntax used by the searcher.

Google, meanwhile, uses its information to offer tailored content — like more relevant search results and ads — and has been in a long running battle with a French regulator over its privacy policies.

Once you identify the keywords that are most relevant to your website, you can use that list for search engine optimization, pay - per - click (PPC) keyword ads, and any other keyword advertising.

Broad Match: By not using any brackets or parenthesis, the ad will appear when any form of search term, including synonyms, is entered.

For example, by choosing [Nike Shoes] as your keyword, any phrase used by someone searching with the word Nike in it could serve up the ad, for example, Nike sporting Goods or even Running Shoes

SEM uses targeted keyword - based ads to guarantee your site's visibility when potential customers are searching on topics relevant to your business.

On - page and in PPC ads, it takes the guess work out of driving traffic and uses knowledge of common search algorithm behavior to optimize content and page features, bringing traffic that wants what you're selling directly to your store.

Because these companies are collecting such personal data on you — potentially who you're messaging and when, your browsing and search history, your online purchases, your public profile information, among other details of your digital life — they should be transparent about what they're collecting, how they're share it with advertisers and third parties, and how it's being used to serve you targeted ads.

Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on YahAds, which also serves a significant portion of ads on Yahads on Yahoo.

Contributor Andy Taylor discusses Google's new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of...

The Google Ads you see are governed by many factors including the browsing and search history of the computer you're using.

Obviously Jesus Christ actually existed because of the existence of the calendar we all use (i.e. BC and AD) but we should all search for answers within ourselves and not out of an ancient text written for the purpose of controlling the mob.

Showing you ads based on your online activities, such as the websites and applications you use, the content you view, and the searches you submit on those applications;

One new development in the 2010 election cycle was the first significant use of mobile advertising, particularly ads on the cell phone - optimized versions on websites and search engines.

Interesting move: Google has stopped publication of a political campaign's search ads that used MoveOn.org as a hook.

Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?