I've compiled the best resources from across the web
on user acquisition into one place so that you don't have to spend hours digging through content.
Responsibilities: Create a comprehensive performance marketing plan including identifying the most suitable channels for
new user acquisition.
A digital communications and video marketing agency helping their clients engage with their target audience through personalised video to help
drive user acquisition, client on - boarding, growth or retention.
She has spent her career
in user acquisition and growth, growing startups from its early stages into more mature companies.
We will be monitoring how these new features improve end user experience and retention as well as facilitate
user acquisition process for you.
Making the product proposition free for developers who are recycling their money back
into user acquisition was an important step.
They discussed what today's
user acquisition challenges are and how creative optimization plus data give the opportunity to transform the way audiences are grown.
If you're looking for ideas for your product launch strategy or need some inspiration as you test new
user acquisition channels, this post will make things a lot easier for you.
Our analytics, growth hacking and
user acquisition teams will help you identify the best audience to develop for and the best time to go to market.
Video game
user acquisition videos often - times don't reveal much gameplay footage and are used to open the users imagination to what the experience of playing the game will feel like.
The amount of content coming into the stores and the high cost of
user acquisition make it very hard for smaller developers to compete.
Search activity per user was declining in mobile and
user acquisition costs were growing quarter over quarter.
For most of the eLearning Video on Demand clients I have worked with, digital marketing has been the major source of
new user acquisition.
Managed advertising campaigns on Facebook and Chartboost to drive
user acquisition at budgeted CPC rates.
If we can resolve some of the cash flow issue for smaller, independent developers by providing access to their sales revenues earlier, they can use that cash to
fund user acquisition campaigns during the crucial period straight after launch.
Martin Price, Vice President of Product at Vungle, is one of the best people you could ask
about user acquisition challenges.
Nate emphasizes the importance of keeping things lean: «If you don't establish the definition of success before running
user acquisition efforts, you won't know whether you're desperately failing or single - handedly making your company succeed.»
Dealing with COPPA regulations in addition to the always - changing digital marketing landscape, can make it difficult to execute an effective
user acquisition campaign.
An
effective user acquisition strategy is the holy grail for many marketers, whether it be a mix of channels that generate a constant flow of new users at a sustainable cost or a clever tactic that gives a new product a boost in users in a short period of time.
Join Julian Runge, head of the analytics team at Wooga, as he described in his Casual Connect Tel Aviv 2015 lecture that users that are not coming
from user acquisition are key for marketability of a game in light of the struggle to keep lifetime value above effective cost per install.
Moreover, his research showed as barriers to entry are further reduced and
as user acquisition costs continue to rise the only way to build a service that could gain wide brand recognition was to focus on providing an excellent user experience while substantially pushing down the costs of business operations.
Since mobile indie games now show up to 7.5 of their daily installs originating through Everyplay Replay, and
with user acquisition costs rapidly increasing, this free acquisition source is becoming a significant part of indie game developers» strategy.
(An executive at Blind told the publication anecdotally that he knows of other startups who are promoting positive stories on Facebook, calling the tactic «probably the best form of awareness building, community building, and
user acquisition there is.»)
How We (Unexpectedly) Got 60K Users in 60 Hours
If user acquisition is your top priority, why wouldn't you want to know how a new tool got 60k users in less than three days?
You can be sure you're reaching exactly the kind of people who would be interested in your product, making Facebook Ads ideal for a
smart user acquisition strategy.
Much of the venture activity in edtech in the US posits that edtech will look more like SAAS companies in other sectors, high growth driven by a stable low cost of
user acquisition relative to life time value.
That adds up to a lot of free advertising for Glu's games — a very important element in a world
where user acquisition costs are skyrocketing.
This is according to a new study by Liftoff, who
analysed user acquisition and app engagement data from top online dating services from January 2015 to January 2016.
Phrases with «user acquisition»