The LIFWG grant will underwrite the Trust Women Campaign, which
uses grassroots outreach, community networking and small, intimate events to dispel these myths.
Not exact matches
It's becoming increasingly obvious that data is the underlying story behind his campaign's
grassroots outreach, much as outside observers often like to focus on Facebook, Twitter and the other social tools that essentially every political operation now
uses.
Here's one angle of the Brown campaign that hasn't gotten much attention: Brown's folks
used free Google online tools to help organize
grassroots voter
outreach and to collect field data.
An integrated campaign will
use each for the right purposes: social media for
outreach and day - to - day supporter engagement, online advertising for recruiting and turnout, email for fundraising and activation, analytics to guide the campaign
outreach,
grassroots canvassing to contact voters one to one, the candidate's kids / pets to humanize him or her, etc etc ad nauseum.
For candidates who
use NGPVAN and / or NationalField, better integration of the technologies and (we can assume) even more efficiency in
grassroots management and
outreach — the kind of work which quite likely put Terry McAuliffe on his way to the Virginia governor's mansion.