Sentences with phrase «using digital advertising»

So you're using digital advertising for real estate.

I'd prepared two sessions, one of which I led twice: a three - hour «master class» on using digital advertising to build your online fundraising program, and a shorter talk about online advocacy and fundraising (I'll post the slides soon).

Use our digital advertising sales manager resume sample and the included best practices for resume writing to help you create your own document.

Not exact matches

Having worked for a major search engine and pioneering pay for performance advertising networks, she is an expert at turning her clients» websites into consistent revenue streams, using a variety of digital channels.

AT&T wants to use that data to build a digital advertising system that can rival those of Google and Facebook, but what protections will be in place for user privacy?

Publishers, meanwhile, argue that they have no choice but to use these annoying features, because Google and Facebook have taken over so much of the digital - advertising market.

According to the survey results, a little over two - thirds (68 percent) of marketers now believe social media is the «most important» piece for digital video campaigns.While using social media for advertising purposes is nothing new, the greater emphasis on video reflects the effectiveness of new video marketing tools on platforms like Facebook, YouTube, Twitter and the like.

You can do this using a number of different promotional techniques, whether you prefer pay - per - click (PPC) advertising, search engine optimization (SEO), social media marketing or another digital marketing strategy.

Brands are also worried about their ads showing up in what is perceived as «fake news,» so they are exercising more caution when using programmatic advertising, where they automatically buy digital ad spots through a third party.

The print - advertising revenue that used to prop up the business models of newspaper chains like Gannett and Tribune's former parent, Tribune Co., has disintegrated over the past decade as advertisers and readers have moved to digital platforms like Facebook and Google.

Once you've identified your goals, create a strategy to meet those goals - whether it's raising brand awareness, getting more referrals or more in - store traffic - then identify the tactics to achieve them such as more digital advertising, billboard use or increasing your social media presence.

Digital boss Mark Read and acquisitions specialist Andrew Scott used first - quarter results from the world's biggest advertising group to outline their initial plans to counter lower customer spending and huge technological upheaval.

A spinoff site called ClickHole, which was launched in 2014 to make fun of digital media «clickbait,» uses more or less the exact same model as the publications it makes fun of: Online ads based on traffic and in some cases native advertising and sponsored content.

Click through for his three - point plan — a call for thoughtful action for digital platform stewards and the people who use and advertise on them.

In 2016, Adidas signaled a sea change when it announced it would stop advertising on television and spend more on digital advertising, micro-targeting customers based on specific likes and interests, using data collated by internet firms.

Marketing executives said that Viacom, which used to dominate the youth advertising market, now faces intense competition for their ad dollars from Facebook, YouTube and other digital outlets.

Earlier this month Denham told MPs on the DCMS committee that's investigating fake news that her office would be pushing for increased transparency around data flows and disclosure rules for digital political advertising — suggesting a code of conduct is needed to regulate the use of social media in political campaigns, referendums and elections.

Information on the prohibition of advertising on digital currencies appeared a few days after the person touting kryptowaluty that use Google Adwords have noticed a sharp drop in the number of views their ads.

Verizon, which has a vast amount of information about its customers» internet use, hopes the combination will help it create a strong No. 3 challenger to Google and Facebook for digital advertising revenue.

It's a big deal and will affect how third - party data is used (or not used) throughout the digital advertising ecosystem, and not just in the EU.

Intended for social and digital strategists; innovation, e-commerce, and advertising teams; content marketers and executive leadership who are using social media to achieve business goals.

(Washington, DC) In order for Consumer Packaged Goods (CPG) companies to survive and thrive amidst the explosion of e-commerce, online advertising and digital technologies, they must comprehensively re-evaluate their use of technology, according to new research released today by The Boston Consulting Group (BCG) and the Grocery Manufacturers Association (GMA).

In addition, this new sponsorship grants the Reese's brand with key media opportunities including radio advertising in school football radio broadcasts, promotional use of trademarks and logos and digital and social media rights.

How do you use your online tools with Facebook, Twitter and digital advertising to build support, mobilize volunteers, raise money and turn out voters, all while getting the most out of your precious time and limited resources?

For those of us who work in digital, programmatic advertising (using data to optimize ad spends) has always been at the core of any online buying strategy.

The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data....

Cool stuff on the digital advertising front today: the Montana Democratic Party is using DSPolitical's voter models and targeting ability to put ads like this one in front of Montana voters who could lose health coverage if Republicans repeal Obamacare.

Here's a good example of using a proxy target for your REAL opponent in an online advertising campaign: Media Matters has gone on the digital offensive against Fox News, but their ads are actually aimed at online travel service Orbitz.

The patented technology provides the ability to use publicly available voter registration records and political demographic data such as party affiliation, voting history and political geography to target and place advertising and messaging across millions of websites, mobile apps and multiple digital devices including addressable TVs.

It may turn out that Jackson is so extreme that McAuliffe's campaign (disclosure: my friend Alex Kellner is McAuliffe's digital director, but we don't talk about the campaign) can use him in ALL of their advertising, but he's also a perfect target for the kind of segmented communications at which the internet excels.

«How Campaigns Can Use the Internet to Win in 2012» is a comprehensive guide to effective online political campaigning, including detailed overviews of online advertising, volunteer management, digital fundraising, political email campaigning, Twitter, Facebook, Internet - enabled field organizing, online video and more.

Michael Bassik, a former political advertising strategist and currently U.S. Digital Practice Chair at public relations firm Burson - Marsteller, said he found it encouraging that several of the candidate were using different types of online advertising to reach voters.

«Using online ad networks like Facebook, Yahoo, Twitter, Collective, Direct TV, Dish Network, the John Bolton SuperPAC pioneered new technology that delivers personality - based advertising to individual voters across digital platforms,» according to a memo obtained by The Post.

Spending on digital advertising can go even further, with social media ads that can target social media sites used by likely voters who campaigns and super PACs want to reach.

6.2 You can learn more about ad serving companies and the options available to limit their collection and use of your information by visiting the Services for the Network Advertising Initiative, the Digital Advertising Alliance, and the European Interactive Advertising Digital Alliance (EDAA).

Digital signage is commonly used for corporate communication, public information, and advertising.

«In exchange, the vehicle is wrapped in advertising and includes a roof mounted digital display, which generates the advertising revenue WaiveCar uses to offset costs,» Hyundai said.

Developers who care creating app - based, easily accessed digital titles are also using them for their marketing value in much the same way they would have once paid to advertise.

One creative way to promote your digital collection is to use the following advertising technique from marketing pioneer Berma - Shave: Post humorous rhyming poems on small sequential highway roadside signs.

And the problems of e-readers also apply to any digital technology we use to read or view, whether the surveillance - based advertising of the «free» Web or the new Samsung TVs whose voice recognition interface can capture and upload living - room conversations for cloud analysis.

We have been using a lot of analytics, tools, and digital innovations to track user experience on the Internet — retailers know the products that consumers have looked at and can use that information to target advertising to them; Amazon knows what you buy and sends emails suggesting related items for future purchases.

23 Extraordinary Facebook Advertising Facts via Jeff Bullas — Jason Parks has put together a list of important facts that anyone using digital ads should know.

I've been using a mixed approach of digital advertising and sponsored articles (e.g. reviews and interviews) as well as outreach for organic reviews and book / author spotlights on indie book review websites and blogs.

The line of «Mostly Marketing Masterclasses» featured «Online Book Discovery: How Inbound Marketing, Content Marketing, and SEO Work Together» with Annielytics» Annie Cushing, and «Using Paid Digital Media To Sell Books» with Verso Advertising's Tom Thompson.

Yesterday I spoke at an AAR / Association of Authors» Representatives panel together with Connor Raus (who runs digital advertising agency CRKWD) about understanding social media and how to use it effectively — as you know, a favorite topic of mine here on The Book Publicity Blog.

Commonly used for wayfinding, retail signage and indoor and outdoor advertising, digital signage requires...

Apple's granted patent covers an apparatus and method for delivering mass media and multimedia information to a digital periodical or advertising device preferably using Multimedia Messaging Service (MMS) and having an electronic flexible screen or display.

With a very different use of digital than we've been talking about lately, Marvel's going to try and drive some more foot traffic to retailers with some targeted advertising.

HBC digital marketer says company is excited about using artificial intelligence to time advertising to reach consumers at the right time

We love to use digital videos when we advertise too.