So, you'll benefit from
using header tags for your page divisions (headings and subheads) rather than an arbitrarily defined tag — use H2 or H3 rather than, and make sure that your likely keywords show up in the headings (which they should do anyway, if the headings are any guide to the content).
Not exact matches
The basics of W3C compliant code should be followed: relevant and optimized title
tags kept under 70 characters, descriptive meta descriptions, relevant
header tags that echo or subtly modify the title
tag and then narrow the focus with subsequent
tags, and wise
use of bulleted and numbered lists, bolding, and emphasis.
His other SEO tips include
using the Google Adwords Keyword Planner, adding a Google Authorship code to your site's
header and utilize Google's free
tag manager tool.
If unpracticed optimizers have been given free rein on your site, check that you are not displaying identical anchor text throughout, that titles are restricted to five or six descriptive words, that meta
tags provide meaningful, unique information about that page, that H1 and H2
headers are not simply vehicles for having keywords in larger, bold print, and that the body text makes
use of both short and long tail keyword variations.
Hopefully you've been
using the «
Header 1»
tag for all your Chapter Titles - so you should already have a «Navigation Panel» showing up with your chapters.
Luckily if you've already gotten your Word document ready as we discussed earlier (remove tabs,
headers and footers,
use H1
tags) you should just need to add the necessary copyright to the front and «Smashwords Edition» and it should be ready to go.
If you cut and paste
using this method, Pressbooks will keep the good formatting —
headers and subheaders formatted with the Styles menu, paragraph line breaks, bolding, italics and bullets — and strip out the bad (i.e. any span
tags or other gremlin code from Word).
Ok, the centering with a p and a span
tags work fine, but since you don't encourage the
use of
Header tags, I am at a loss for how I would code the following.
Using H1
tag, I can get the size to 3em for my book title and for two other
headers that I want, but I have to do it unconventionally.
I need to center a line, make is bold, and 3em, and color: #E36C0A; The only thing that I have seen works in MOBI reader is
using your centering with
header tags wrapped around the text, inside the span.
H2
tags are best
used like article - style
headers with buzz words to lead the reader down the page, keep them interested in your law firm website, and provide additional commonly searched words for Google to bite onto.
Search engines add more weight to keywords in bold, italics, and in Title and
Header tags, so you can
use that formatting to rank higher on the search - engine results pages for those searches, points out David B. Wright, author of» Get A Job!
Search engine optimization (SEO) naturally boosts your marketing results by pairing great content with good coding practices (e.g.,
using alt -
tags on all images, title
tags on
headers and meta -
tags on internal and external links).