Not exact matches
In a recent UK SEO conference, BrightonSEO Rob Kerry gave a talk outlining how PHP can be
used to reclaim organic search
keyword data.
It
used to be that you could look at
keyword data in Analytics to generate content ideas but since that is now going to be stripped away, it's time to look at other methods for
keyword and content research.
Providers and regulators can also
use social media
data to monitor performance in real time,
using natural language processing and machine learning to scan consumers» text reviews for
keywords of interest related to patient safety.
The other day I wrote about Google's horrible decision to change their
keyword planner
data to
use close variation
keywords.
While this isn't a tool you can
use before being setup correctly, we wanted to include it since it provides excellent
data for
keywords your site is already ranking for, that you're probably not even aware of... yet.
CanIRank is a super easy to
use keyword research tool that pulls in
data from both Moz and SEMrush.
You can
use their
data to judge
keyword difficulty also.
The # 1 search engine in the world just gives away fantastic trend
data... yet most people still don't
use it for
keyword research.
These statistics and
data enable you to see which bits of content are going to do well, what
keywords visitors
used and which yahoo and google provide largest percentages of traffic.
After slowly increasing its secure searches over the past two years, increasing the amount of (not provided)
keywords in your analytics, Google has now made all of its searches encrypted
using HTTPS, meaning search in the very near future,
keyword data will no longer be passed to analytics applications.
This
data also sheds light on other app developers
using his name for marketing purposes by attempting to get surfaced in the search results for a trending
keyword.
Google has confirmed that they will be encrypting all organic search
keyword data, so you will no longer be able to see any
keyword data for organic search in their analytics (or in fact in many other analytic tools offered by other companies that basically
use Google's original
data).
If you really want to take advantage of the power of the phrase match
keyword,
use the
data that you gather on them to then select certain
keywords as exact match
keywords.
It very quickly (through
use of tabs) gives you access to
data on PPC ads, related
keyword phrases, your paid and organic competitors, and my favorite; misspellings!
We've been consulting with clients on a variety of ways to extract
keyword insight from ranked web pages, treating historical and limited
keyword data as a sample and
using alternative feedback in order to optimize search marketing performance.
One of the tactics we've had great success with is to mine organic
keyword data for questions (how, what, why + the
use of?)
Fire up what ever your
keyword tool of choice is, for this post I'll be
using Term Explorer, mostly because it gives me practically unlimited relevant suggestions (up to 90,000) but it also provides all the search volume and competitive
data I need to get started.
The good news is you can
use search
data to do market research and
use a repeatable process to understand the realistic rank potential of your target
keywords.
Using data gathered from competitor research is a popular approach, but other strategies you may wish to consider include typing your keyword into Google and then trawling through the results, using a directory such as DMOZ as a starting point, or working through a target list of relevant newspaper, ezine, and magazine s
Using data gathered from competitor research is a popular approach, but other strategies you may wish to consider include typing your
keyword into Google and then trawling through the results,
using a directory such as DMOZ as a starting point, or working through a target list of relevant newspaper, ezine, and magazine s
using a directory such as DMOZ as a starting point, or working through a target list of relevant newspaper, ezine, and magazine sites.
Internal Site Search
Using internal site search can also be a good method of
keyword analysis if your site has a lot of traffic, as this
data is information that you can access.
Concentrate connects with whatever analytics tool you are
using, including Google Anaytics, Hitwise, Comscore, Trellian and Compete and extracts long tail
keywords from your analytics
data.
I bought it years and years ago and still
use it at least a couple of times a week purely for the competition analysis
data it provides on the scraped
keywords it generates.
It
uses Bing's
keyword data and can be downloaded here (http://advertise.bingads.microsoft.com/en-us/b/bing-ads-intelligence).
Use Filters For advanced Analytics users, you can use filters to get back some keyword not provided da
Use Filters For advanced Analytics users, you can
use filters to get back some keyword not provided da
use filters to get back some
keyword not provided
data.
Even when Google
Keyword Tool was still providing a lot of data, I was still using Google keyword suggestions to generate content ideas because it provided way more keywords than the keywor
Keyword Tool was still providing a lot of
data, I was still
using Google
keyword suggestions to generate content ideas because it provided way more keywords than the keywor
keyword suggestions to generate content ideas because it provided way more
keywords than the
keywordkeyword tool.
How else can you
use search
data (sans
keywords) to improve your marketing?
However, for this
data we
used a different
keyword set.
Here's a few things you should keep in mind when
using Keyword Planner data in your keyword re
Keyword Planner
data in your
keyword re
keyword research.
PR WEB - Nov 13 - Greenlight, a digital marketing agency, analysed Sep search
data to identify the most popular online dating - related
keywords consumers
used when they went to Google UK.
Leading independent digital marketing agency, Greenlight, analysed September search
data to identify the most popular online dating - related
keywords consumers
used when they went to Google UK to begin their search, and in turn, to discern the most visible online dating sites to them.
From real - time monitoring to internet metering and safeguarding tools including
keyword alerting (education edition only), technicians can now gain a complete overview of all activity — regardless of platform — and gather
data on how their technology is being
used which will aid informed decision making in the future.
Now, manually look through your
keyword data for opportunities that have sufficient search volume, and which you have the ability to create content that will rank for,
using the methods I described.
A literature search
using the
keywords technology, professional development, and science identified 360 studies from the past 25 years, 43 of which included multiple
data sources and reported results for teachers and / or students.
When talking about meta
data, Shelley talked about how someone was trying to
use her name as one of their
keywords in order to ride off of her success.
(Example: Witches, Demons, Teen Series, YA Romance) These
keywords will become part of what is called Metadata (the
data about your book), and will be
used to help connect readers with your book.
If the library software on your device is a bit more sophisticated it will allow you to categorize books by genres and
keywords,
using the «
keyword» meta -
data you have provided in your e-book.
Be sure to include tags and meta
data (Google indexes podcasts, so
using keywords whenever possible is a must -LSB-...]
I understand the need to
use data to improve my book sales, but I definitely don't enjoy spending my time with categories,
keywords, spreadsheets and ad results.
Use the data to see how a keyword search for your book's genre is trending on Google to assess the current level of interest for teen books that you can use for running a pay - per - click AdWords campai
Use the
data to see how a
keyword search for your book's genre is trending on Google to assess the current level of interest for teen books that you can
use for running a pay - per - click AdWords campai
use for running a pay - per - click AdWords campaign.
Our
keyword system analyses book audience
data to generate highly relevant
keywords for a book,
using the audience's own language.
You want the most commonly
used keywords in your meta -
data.
The list of restricted search engines will be maintained in the Programme description and may be updated and modified by Radisson Hotel Group at any time • Placing Radisson Hotel Group ads in search engines based on the purchase of competitive brand
keyword terms (e.g.: Hilton hotel),
used alone or in conjunction with any other word or phrase • The utilization of software applications of any kind • Online sweepstakes or promotions • Rebates or loyalty programmes of any kind • The placement of Radisson Hotel Group ads within search engine products that syndicate content or ads outside of the search engine's main domain (e.g. Google's AdSense) • Earning of commission from the sale of Radisson Hotel Group products (e.g. authorised travel agents) • Alteration of Radisson Hotel Group - provided ad text in search engines or site content • Consumer booking of a non-commissionable rate (e.g. employee rate or group rate) • Tactics that obstruct or interfere with the presentation of the Site in any way when a user is referred from your site (e.g. through the
use of frames or pop - ups) • Tracking technology (such as spyware) that enables correlation of tracking
data with personally identifiable information • The display of Radisson Hotel Group price information on your site or within the ads appearing in your marketing programmes or • Interference with a referral of a potential customer or visitor to the Site
I've completed over 700 Google searches of NGO websites
using climate engineering - related
keywords to create a robust set of
data.
Better tools are needed to truly understand
data, infer meaning, classify the various types of ideas present, and help you get to the result fast — even if that result didn't involve the
keywords you
used.»
The discussion of dealing with
data will then continue with a discussion on the
use of
keywords, technology - assisted review (TAR), and AI, with two teams analyzing the options.
Using data from Hitwise showing the percentage breakdown of search queries by
keyword length in January 2009, Beal compared these numbers with the percentage breakdown of searches run in 2004 (displayed in parentheses):
Such
data includes site metrics such as unique visitors, unique page views, referring sites, and
keywords used by visitors to locate a website.
It
uses several techniques, for example, selecting custodians, narrowing
data ranges, applying
keywords, and categorizing and prioritizing documents.
Even predictive coding — a relative newcomer compared to, say,
using online
data hosting platforms or
keyword search terms — has been
used for a number of years now.
Here's the
data you can potentially glean from call tracking: • Time of call • Name of caller • Phone number of caller • City of caller • Duration of call • Source (direct, Google organic, Google paid, AOL organic, Bing organic, etc.) •
Keywords caller
used to get to the site • Landing page of website The first five of these elements can all be gleaned from any Caller ID information.