These Green Campaign Schools will focus on building skills at all levels, from assembling a campaign team, to creating effective campaign literature, raising money, handling and
using voter data, financial reporting, media campaigns, the role of the candidate, and setting and working toward goals.
Virginia elects a new governor in November, and while the political fundamentals (and the current governor's ethics) will likely determine the outcome, both Republican Ken Cuccinelli and Democrat Terry McAuliffe are
using voter data to target their canvassing outreach.
The Trump campaign denied
using voter data from Cambridge Analytica, saying it relied on data from the Republican National Committee, but had help from some of the firm's employees.
One other consideration — with an API available, outside developers can
use the voter data for their own purposes.
Not exact matches
Cambridge Analytica is being scrutinized for the methods it
used during the 2016 presidential election, after executives with the British
data firm boasted about their ability to covertly target
voters, entrap politicians, and launch propaganda campaigns.
Cambridge Analytica is under investigation in both the U.S. and the U.K. for the way it obtained
data on as many as 87 million users from Facebook and for whether it
used that
data to target
voters on behalf of the Trump campaign in the U.S. and the Brexit referendum in the U.K.
Cambridge Analytica has denied Facebook
data was
used to help to build profiles on American
voters and build support for Donald Trump in the 2016 US presidential election.
In 2016, more
voters are also
using big
data to identify trends in candidate activities and digital records to separate the truth from the lies.
That scandal involved how the
data of 87 million Facebook users was scraped and
used as a psychological weapon to target
voters.
Cambridge's website describes
using the company's «unique
data - rich
voter file» to build high - tech profiles for all North Carolina
voters that were
used to increase turnout and help Tillis unseat Democratic Sen. Kay Hagan.
The agency
used the
data to launch «
voter - registration - themed» cyberattacks on local government officials, according to the NSA document.
And according to a top - secret National Security Agency document leaked to the Intercept and published earlier this month, hackers associated with Russia's military intelligence agency targeted a company with information on US voting software days before the election and
used the
data to launch «
voter - registration - themed» cyberattacks on local government officials.
And the fourth was to breach US voting systems in as many as 39 states leading up to the election, in an effort to steal registration
data that officials say could be
used to target and manipulate
voters in future elections.
It was Zuckerberg's job in the hearing to provide reassurance in the wake of the news that political
data firm Cambridge Analytica harvested information from more than 87 million Facebook users to create
voter profiles that were
used by Donald Trump's presidential campaign.
Some news accounts indicate that his campaign stopped
using the firm's
data after the South Carolina primary in late February 2016, though federal campaign records show more than $ 670,000 in payments to the firm for «media /
voter modeling» or «
voter ID targeting / web service» in March and June, plus $ 218,000 for «media» and «digital service / web service.»
WASHINGTON — Under fire for his connections to a
voter - targeting firm that
used data taken from 50 million Facebook users without their knowledge, Texas Sen. Ted Cruz insisted Tuesday that he was unaware of any impropriety.
Cambridge Analytica
used the Facebook
data to help build tools that it claimed could identify the personalities of American
voters and influence their behavior.
Kogan harvested and sold that
data to Cambridge Analytica, a political firm that would
use information on identity, social networks and likes to target demographics and influence
voters.
Lukoil was interested in the ways
data was
used to target American
voters, according to two former company insiders.
Cambridge Analytica specializes in what's called «psychographic» profiling, meaning they
use data collected online to create personality profiles for
voters.
The
data collected by the app reportedly was shared with Cambridge Analytica and
used to help the firm build profiles of individual
voters and their political preferences to better target advertising to them.
In addition to the previous media articles showing how Cambridge Analytica
used Facebook
data to target US
voters in the US 2016 presidential campaign, a new story broke out last night involving the embattled analytics firm.
As Cambridge Analytica's actions revealed, those groups will
use data for startling purposes — such as targeting very specific groups of
voters with highly customized messages — even if it means violating the policies and professed intentions of one of the most powerful corporations on the planet.
We
used the
data to identify «persuadable»
voters, how likely they were to vote, the issues they cared about, and who was most likely to donate.
In doing this we
used a suite of models produced by the
data science team, which outlined profiles such as undecided
voters or inactive supporters, and matched these audiences to online cookies, mobile devices, and social IDs.
Cambridge Analytica specializes in what's called «psychographic» profiling, meaning it
uses data collected online to create personality profiles for
voters.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here)
using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of
data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of
data on that respondent's Facebook friends»); step 4 involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all being run through proprietary modeling algorithms — which the contract specifies are based on
using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record
data held by SCL — with the goal of matching (and thus scoring) at least 2M
voter records for targeting
voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «targeted
data collection procedures through multiple platforms» to be
used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook
data is matched with
voter databases in each state, (and assuming any «
data gaps» could not be «filled in from targeted online samples», as it also puts it).
In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's
data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully
used to harvest
data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions of American
voters.
The
data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running on Facebook's platform in 2014, was able to harvest personal
data on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA to
use for targeting political messaging at US
voters).
Earlier this week, a whistleblower claimed that Cambridge Analytica, a London - headquartered political consultancy and
data analytics firm, had
used data collected from millions of Facebook profiles to gain an understanding of American
voter behaviour.
Cambridge's website says the company's «unique
data - rich
voter file» was
used to build high - tech profiles for all North Carolina
voters and increase turnout, helping Tillis unseat Democratic Sen. Kay Hagan.
Groundgame, an app for election canvassing that integrates
voter data with «geospatial visualization technology,» was
used by campaigners for Trump and Brexit.
The idea that every
voter in the country was profiled
using between 4,000 and 5,000
data points aggregated, blended, and matched to
voter registration files was unprecedented and deeply distressing.
We should sue Cambridge Analytica to take back control of our
data from the company, which compiled complex profiles of 50 million Americans and
used them to target
voters.
As is now famous, the company harvested the Facebook
data of 50 million Americans that it obtained via a third - party app, and
used it to target
voters.
No doubt, it is a dismaying picture that confronts us: British company SCL Group, operating under the brand name Cambridge Analytica with the supervision of Steve Bannon, obtained
data collected from Facebook by Cambridge University academic Alexandr Kogan, and
used systems built by
data scientist and whistleblower - to - be Chris Wylie to train its microtargeting algorithms to nudge scores of already - angry
voters towards electing Donald Trump and leaving the European Union — a set of experiments largely bankrolled by US hedge - fund billionaire Robert Mercer, 90 % owner of Cambridge Analytica.
The Trump campaign had rejected early overtures to hire Cambridge Analytica, and Trump himself said in May 2016 that he «always felt» that the
use of
voter data was «overrated.»
The calls for greater scrutiny followed reports on Saturday in The New York Times and The Observer of London that Cambridge Analytica, a political
data firm founded by Stephen K. Bannon and Robert Mercer, the wealthy Republican donor, had
used the Facebook
data to develop methods that it claimed could identify the personalities of individual American
voters and influence their behavior.
Cambridge Analytica
used the personal Facebook
data of more than 50 million users, acquired through a third party, to create profiles of prospective
voters and «microtarget» persuasive voting messages to them, according to a whistleblower who told his story to The Guardian and The New York Times.
The Canadian firm is suspected of having pocketed more than $ 4 million from assorted pro-Brexit groups for
using Facebook
data to identify
voters whose decision was susceptible to influence.
The latest allegations — that a Trump campaign consulting firm with Russian connections
used improperly obtained Facebook
data on tens of millions of Americans to target
voters — raise disturbing questions about the roles of both Facebook and Russia.
With regards to the Facebook scandal specifically, Cambridge Analytica are accused of harvesting personal
data from 50million Facebook profiles,
data which was then
used to psychologically profile victims to drive advertising campaigns, targeted at
voters in the US elections.
It's also been accused of
using its illicit Facebook
data to exert untoward influence over
voters.
Isikoff then dived into the controversy about Russia's role in the election and the role specifically of Cambridge Analytica, a London - based company that
uses data mining and
data analysis to create so - called psychographic profiles of
voters to predict their vote — and which Parscale had hired during the campaign.
That's the question many Americans are asking after revelations that a
data - mining firm working for the Trump campaign improperly got its hands on the personal information of tens of millions of Facebook users and created detailed profiles that were
used to target unsuspecting
voters in the presidential election.
Facebook said it thought Cambridge had deleted the
data, but the Times» and Observer reports cited former employees and documents that the
data was
used to target
voters during the 2016 presidential election.
Facebook revealed on Friday that a
voter profiling firm hired by Donald Trump and other Republicans had improperly
used data from 270,000 users of the social media platform.
The consultancy is accused of
using online
data to create
voter personality profiles to target users with personalized political advertisements.
Cambridge Analytica specializes in
using online
data to create
voter personality profiles in order to target users with political messages and ran
data operations for Donald Trump's presidential campaign.