The AdEx platform will
utilise Ethereum smart contracts which will remove the middlemen, all the while tackling the complexities associated with selecting ads, tracking them, as well as bidding and payment — which will be defined in the smart contract that will completely simplify the process from end to end.
In short, through the ACES Project (Ark
Contract Execution Services) the ARK network can interact freely with Bitcoin,
Ethereum and Litecoin blockchains via its genius SmartBridge technology, giving ARK the immense power to
utilise their features, such as
Smart Contracts which are the bread and butter of the
Ethereum Network.