The company was known for its profligate direct mail of CDs to acquire new customers in the 1990's, but the incorporation of the AOL software and icon on desktop screens of HP, Dell and Compaq PCs was considered the most
valuable customer acquisition strategy.
Not exact matches
His book bears the title, «Buying
Customers», and provides
valuable insight into the whole dynamics of understanding the actual cost of a
customer acquisition.
Where the Bridgeway
acquisition was significant for how it positioned Mitratech strategically to address emerging and established ELM market needs, CaseTrack is primarily
valuable for the net increase in Mitratech's
customer base, now approximately 750 organizations.