Sentences with phrase «value brand into»

Not exact matches

This came in handy: Virgin became known as the brand that could go into sectors with troublesome reputations and shake them up by applying our values.

Its marketing value isn't locked up in the property itself, but in the myriad ways it can be incorporated into additional marketing efforts, says Stuart McLean, CEO of Content & Co., the brand studio that produced Summer With Cimorelli.

Based on these documented recommendations, the founders must work with the agency to translate the results into the brand platform, which should include: vision, mission, brand statement, values, style / aesthetics, and a lifestyle statement.

So marketers working in these industries soon realized they needed to delve deeper into themes to really add value for their target consumers, regardless of whether the content directly «sells» their product or brand.

Achieving a protectable name is important for the asset value of your brand, but it is also defensively important to ensure not only that your name is protected, but your brand as a whole is protected well into the future.

This ties into the value of storytelling for brands vs. simply selling.

The inherent problems with MBO go - shops include the fact that «incumbent management has the best insight into the company's value, or at least is perceived to,» and many prospective buyers are reluctant to outbid an insider, like Michael Dell, out of fear of being branded as a hostile takeover artist.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

«There's actually a big reduction in which ones will actually buy [the Swiffer], versus who the value buyers are, versus who is already locked into their brand and isn't changing,» he said.

Some believe A.I. - infused text - based interactions will dominate brand relationships in the future; others see value simply integrating them into their operations.

She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high - value content; and Pinterest etiquette.

In much the same way that you are constantly seeking to tinker with your pricing strategy, improve your product and optimize your AdWords campaigns, you should focus on building and maintaining a publishing strategy that takes your customer's needs and interests into account and that delivers tangible value that build your brand's equity.

The Knot weathered the dot.com bust, a stock market meltdown, and eventually grew into the lifestyle brand XO Group, valued at $ 500 million.

I am a value investor that lives frugally and maximizes monthly investments into dividend growth investments with economic moats, strong brands and increasing earnings.

We do get a lot of customer feedback to make sure that we're appropriately priced across our whole menu, and the great news is as you think about what we talked about on our brand health metric Worth What You Pay, we're making great progress on that front, but that's really generated on the yields with the 4 for $ 4, and what we need to do is make sure that the customer feels that our core and LTO items are appropriately priced for the value that we're providing, and that's not just what you put into the food, but that's what you create as the total customer experience to make sure they feel good, that it's worth what they pay.

Take a listen to the 115th episode of the Social Zoom Factor podcast for a deep dive into this topic and hear case studies about brands that are putting up barriers and brands that are tearing them down and making the decision to be human, own their mistakes and put relationships and long term customer value and loyalty first.

Everyone taps into their own personal network of people, so the value of the brand grows exponentially.

Treasury has also singled out several commercial brands in its troubled United States operations as «non-priority» but won't divulge which ones they are, as it attempts to move higher up the value chain and divert more investment into the luxury end of the market.

He said the «peanut butter approach» of spreading marketing investment into all of the company's brands was not working with Treasury Wine's getting better value for money by supporting its key premium brands and some bottom end commercial wines that are popular with consumers.

«Our focus remains on adding value to our owners» milk by improving our efficiencies, and having a strong position across all our dairy categories and global brands as well as maximising our revenue by moving our milk into the categories that offer us the best returns,» Giørtz - Carlsen added.

The rapid growth of Foodstirs — which spent most of 2017 in around 400 stores before a surge of interest from retailers propelled it into almost 8,000 doors by the year end - proves you can disrupt a category dominated by legacy brands (Betty Crocker, Duncan Hines) by offering mainstream products and flavor profiles (chocolate chip cookies, sweet vanilla cake) that appeal to a generation of consumers that want to cook - as evidenced by the growth of meal kits - but also want to vote with their wallets by choosing brands which align with their values, argued Fleishman.

Their responses provide an insight into the current state - of - play across different industry sectors and indicate the value that companies put on serialization when it comes to fighting - product and brand piracy.

Add more values to your brand by putting your gifts or promotional productions into these PET and PP boxes with high quality offset printing, or lovely heatr seal PVC and EVA bags with zippers, or even the functional PVC tubes.

UK convenience food group Premier Foods is driving value into the flavourings and seasonings category with a heavyweight # 9.5 million investment, a 24 % increase versus 2015, and new product launches from two of its best loved brands.

This model is giving brand owners better value, better efficiency and better control and it's possible that the trend will gain in popularity as we go into 2014 and beyond.

It should work with your brand to broaden appeal, deepen connections with consumers and unlock efficiencies that turn your supply chain into a value chain.

We need our brand growth to translate into value growth for everyone and that will be a key focus for us.

«We have brought all those values together into our brand — it is no longer niche, nor just for children, nor cardboard tasting — it is something that is really desirable.

Creative Food Solutions (CFS) is a brand established by Andrews Meat Industries to diversify into value - added meat products including full ready - to - eat meals featuring slow - cooked beef and lamb, centre plate meals and premium sauces and soups.

«Younger start - ups are taking this on board and building ethical values into their branding from day one, rather than having to apply them retrospectively as is the case with older, more - established companies»

In the same period, Keurig has added brand partners into the Keurig system with the help of strategic pod price reductions and value - added services.

In January 2015, Kimpton was welcomed into the InterContinental Hotels Group (IHG) family of hotel brands, bringing together two special cultures and sets of values to create the world's largest boutique hotel business.

Fresh Network Solutions, LLC and its Side Delights ® brand of fresh potatoes are moving into its second decade of existence with a full slate of eight partners and more than a couple of dozen SKUs including many unique value - added options ranging from potato kits to fresh - cuts to organics.

In the same period, Keurig has added key brand partners into the Keurig system with the help of strategic pod price reductions and value - added services.

Related also owns Equinox ® Fitness Clubs, further expanding the company's capabilities into the health and fitness arena and enhancing the value of its properties through an exclusive, branded amenity and lifestyle offering and a partnership interest in Union Square Events, the catering, culture, sports, and events business of Danny Meyer's Union Square Hospitality Group.

The Green & Black's brand has now expanded into different formats from small bars to Easter products whilst maintaining its uncompromised values on ethics and quality.

I value the education I got stage managing plays at a high school that's never been considered for a «top schools» list as highly as the one received at the name - brand graduate school I eventually stumbled into.

My team and I will work tirelessly to give substantive answers to those three questions and a lot of that is linked into the positive brand association that sponsors can get by association with the unique values of Rugby, namely integrity, passion, teamwork, discipline and respect.

Our online platform, Project JUST, features brand profiles researched by ethical, social, and environmental factors and a magazine of features including shopper profiles, neighborhood guides and styling posts to help shoppers put their values into action.

Because I think it's important we all see one another's perspective and not fall into a trap of co-opting, commoditizing or branding this lifestyle to the point that sharing information on one perspective is seen to diminish the value of others.

These values define everything your company stands for and a strong brand should condense these values into an overall impression.

He writes: «In this dystopian story, teachers are evaluated by standardized test scores and branded with color - coded levels of effectiveness, students are abstracted into inhuman measures of data, and educational value is assessed by how well forecasted «growth» levels are met.

More modest versions of the 2016 Volvo XC90 start at $ 49,825, which fits in with the brand's «value - premium» approach, but consider the price creep into German territory as an announcement that Volvo is shedding some of its stellar safety image in favor of exclusivity and sexiness.

Then, taking someone else's car - Lamborghini - wrapped into another's brand car model - Pantera - adding zero innovation or value during the process.

Subaru, though, has changed dramatically since those days, maturing into a family - friendly brand that values safety and shaggy - dog ownership over rowdy rally antics.

A brand - new model for North America, Rondo encompasses Kia's «Power to Surprise» tag line and fits perfectly into the company's evolving image as a leader in safety and value.

If you ask me, you can break down the three major German luxury makes into the following classifications — Audi is the most usable on a day - to - day basis and offers the best value for your money, BMW is the brand to go it with if you care about speed and performance, and Mercedes - Benz is all about presence, glitz, and leaving an impression.

The company says that the Koeru is a fitting name for the brand's latest venture into the growing crossover SUV market, and that it is looking to transcend the existing scenario of performance, efficiency and overall value.

Overview A refined luxury car for those not into brand names Pros Well packaged and comfortable luxo - cruiser Cons Lack of engine, drivetrain options Value for money Reasonable...

HALF MOON BAY, Calif. — With the introduction of the 2002 ES 300 sedan, Lexus is feeling its way into the realm of a premium brand that doesn't need to justify its existence by offering «value.»