I usually include some very high
value golden ticket items, which means that for instance in the last box, someone won a $ 15,000 five day trip to the 40 Years of Zen most exclusive brain training program in the world right now, which was kind of cool.
He will reveal the «high
value» information that clients expect to see on your website, how to create messages directed to your clientele, and the «
Golden Ticket» items that will help you connect with company executives and GC's.