In creating
your value proposition statement, remember to keep it short, simple, and memorable — meaning no expert jargons, even if you think you need to show the audience your expertise.
Likewise, you can utilise pay - per - click (PPC) ads to test options for
your value proposition statement.
A / B testing can be done on more than just
your value proposition statement — it can also be used to test your landing page design, and even something as simple as newsletter headlines.
Value proposition statements aren't exclusive to the business world, though.
Targeted headlines or
value proposition statements include:
A value proposition statement differs significantly from a simple cover letter.
It's important that you get to grips with the most common features of
any value proposition statement as employers will request one of you more often than not these days.
Here's an example of
a value proposition statement for a technology executive:
The goal with a tagline or
value proposition statement is to succinctly capture your career story in a memorable way.
A value proposition statement goes beyond the objective statement.
The card that has your contact information attached, your social media URL's, and your amazing tagline or
value proposition statement!
Develop a personal branding or
value proposition statement and use it on your resume, cover letters, interviews, networking and all job related communications, including social networking activities
Bottom line, to hit your career search bullseye,
your value proposition statements must be sharpened and aimed at your target audience's needs.
Your value proposition statement should go directly under your name (the first thing people will read about you) and your brand statement should lead your summary section.
Tip # 1: Include
a value proposition statement.
As opposed to providing an entire chronology of your career, networking resumes are generally one - page, powerfully written resumes that include
your value proposition statement, a very concisely written branding statement, a presentation of 4 - 5 noteworthy career achievements, a condensed overview of your professional experience, and key credentials.