More seriously, I think the combination of extreme writing ability, in your face attitude and, let's face it, pretty nerdy science / maths skills (I mean it as a compliment) that underwrites the whole site and its endlessly
varied valuable articles isn't something one could copy.
From substantive content offering
valuable client resources in
varied formats, including how - to
articles, checklists, client interviews, and guidelines, to a mobile site that makes on - the - go access simple for those with iPads, smartphones and tablets, the new site conveys a clear commitment to meeting clients» needs.