I'm not saying you need to go as far as customizing your website visitors» experiences through «likes», preference menus, cookies, or any other tracking information that you can get from
various website analytics.
Not exact matches
Our
website uses
various analytics tracking codes and cookies for your convenience.
· Pioneered in handling Google
Analytics for goal set - up, funnels, report generation,
website study, visitor analysis, social media tracking, Adwords tracking and
various other tools
Project Web
Analytics Consulting Customer Consumer Goods Company Period Sep ’08 to Feb ’09 Description • Involved in Design and Execution of Web Analytics strategy to track the performance across various brands of Client • Set up KPIs to judge the performance of various online marketing campaigns • Measured success of Website against the competitors • Provided website audit reports using Maxamine and Google Webmaster Central tools • Provided consulting on web analytics tracking code implementation
Analytics Consulting Customer Consumer Goods Company Period Sep ’08 to Feb ’09 Description • Involved in Design and Execution of Web
Analytics strategy to track the performance across various brands of Client • Set up KPIs to judge the performance of various online marketing campaigns • Measured success of Website against the competitors • Provided website audit reports using Maxamine and Google Webmaster Central tools • Provided consulting on web analytics tracking code implementation
Analytics strategy to track the performance across
various brands of Client • Set up KPIs to judge the performance of
various online marketing campaigns • Measured success of
Website against the competitors • Provided website audit reports using Maxamine and Google Webmaster Central tools • Provided consulting on web analytics tracking code implementation p
Website against the competitors • Provided
website audit reports using Maxamine and Google Webmaster Central tools • Provided consulting on web analytics tracking code implementation p
website audit reports using Maxamine and Google Webmaster Central tools • Provided consulting on web
analytics tracking code implementation
analytics tracking code implementation process.
Project
Website Promotion and Optimization Customer A Global Product Engineering & Enterprise Solutions company Period Mar ’07 to Sep ’08 Description • Design and Execute Web Marketing Strategy across
various online channels to improve the traffic
various corporate and subsidiary
websites • Set up web
analytics strategy and KPIs to track the performance of
various marketing activities • Executed channel specific campaigns with team collaboration including SEO, SEM and affiliate marketing campaigns • Schedule role based reports across
various stake holders • Manage web team to obtain optimal performance from the resources
Project Web
Analytics Consulting Customer Leading Commercial and Retail Bank in US Period Feb ’09 to Oct ’09 Description • Involved in Design and Execution of Web Analytics strategy to track the performance across various websites of Client • Set up KPIs to judge the performance of various online marketing campaigns and website presence • Provided consulting on web analytics tracking code implementation and validation p
Analytics Consulting Customer Leading Commercial and Retail Bank in US Period Feb ’09 to Oct ’09 Description • Involved in Design and Execution of Web
Analytics strategy to track the performance across various websites of Client • Set up KPIs to judge the performance of various online marketing campaigns and website presence • Provided consulting on web analytics tracking code implementation and validation p
Analytics strategy to track the performance across
various websites of Client • Set up KPIs to judge the performance of
various online marketing campaigns and
website presence • Provided consulting on web
analytics tracking code implementation and validation p
analytics tracking code implementation and validation processes.
• Involved in the design of Digital Marketing
analytics Dashboard to help the users have all the data including CRM, Web, Email and Survey channels in a precise and clear manner • Data retrieval through Excel and ODBC Drivers and scheduling system set up • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various micro sites associated with the brands • Provided Consumer experience information through various proactive custom reports • Created Conversion Scenarios to track the user behavior towards the goals and objectives • Provided E-commerce metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the website • Created and executed the A / B and Multivariate Test Scenarios to optimize the website content Role Web Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Inte
analytics Dashboard to help the users have all the data including CRM, Web, Email and Survey channels in a precise and clear manner • Data retrieval through Excel and ODBC Drivers and scheduling system set up • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of
various micro sites associated with the brands • Provided Consumer experience information through
various proactive custom reports • Created Conversion Scenarios to track the user behavior towards the goals and objectives • Provided E-commerce metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the
website • Created and executed the A / B and Multivariate Test Scenarios to optimize the
website content Role Web
Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Inte
Analytics Consultant Tools Web
Analytics Tools WebTrends (On - demand, Insight, visitor Inte
Analytics Tools WebTrends (On - demand, Insight, visitor Intelligence)
• Provided
various Content Group and Visitor Segment reports with all the possible measures and dimensions to judge the performance of content and visitor segments in compliance with campaigns and referrers at deeper level • Created and executed the A / B and Multivariate Test Scenarios to optimize the
website content, Also provided personalization campaign analysis • Tested Site Catalyst and Test and Target parameters, using java script and proxy debugging tools • Personalized
website content based on the specific visitor segments • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of
various micro sites associated with the parent
websites • Provided user experience information through
various proactive custom reports • Provided
website audit reports using Maxamine and Google Webmaster Central tools • Created Conversion funnels to track the user behavior towards the goals and objectives • Provided Lead generation metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the
website Role Web
Analytics Consultant Tools Web
Analytics Tools Omniture (Sitecatalyst, Discover)
Project
Website Promotion and Optimization Customer Mortgage Lead Generating Portals Period Dec ’05 to Mar ’06 Description • Designed and Executed Online marketing (SEO, SEM, Affiliate etc) strategies to improve the leads through these information portals • Set up web
analytics strategy and KPIs to track the campaign performance and ad revenue • Promoted these
websites categorically and regionally • Schedule role based reports across
various stake holders • Manage web team to obtain optimal performance from the resources