There's a wealth of standard equipment and rarity value is high, but there is
a vast number of alternatives: the Abarth 500C Competizione is probably the Cabrio's closest competitor and a decent stab at the options list only asks for you to cough up around # 22k.
Strangely the
vast majority
of people are financial illiterate, (basically a pet peeve, the reason our primary education system is so poor is that the worst enemy
of a politician is an educated voter, few politicians desire an educated consumer) and trust without verification, and sadly do not want to spend even sixteen hours per year investigating the
numbers and what they actually mean, and compare them to the
alternatives.