Sentences with phrase «vast quantities of data about»

Within these repositories appear to be nothing less than mechanisms capable of organizing vast quantities of data about individuals, measuring how they are being influenced or reached by advertising, and even tracking their internet browsing behavior.
SCL's main offering, first developed by its affiliated London think tank in 1989, involves gathering vast quantities of data about an audience's values, attitudes and beliefs, identifying groups of «persuadables» and then targeting them with tailored messages.
SCL's main offering, first developed by its affiliated London think tank in 1989, involves gathering vast quantities of data about an audience's values, attitudes and beliefs, identifying groups of «persuadables,» and then targeting them with tailored messages.
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