Infiniti is using the addition of a hybrid powertrain to its three - row crossover to help propel a shift in
vehicle naming strategy.
Not exact matches
Say hello to Jaguar Land Rover's first plug - in hybrid electric
vehicle, the Range Rover Sport P400e — notice JLR's new
naming strategy is already in full swing.
«By placing the Bolt in the high - volume Chevrolet line and giving it a
name similar to the Volt, executives hope to polish Chevy's image as a full - line
vehicle manufacturer prepared to meet demand, regardless of prices at the pump, according to people familiar with the
strategy.
Our Opinion: I think I've finally figured out BMW's nonsensical car
naming strategy: Product planners have decided it doesn't matter what the car is called, as long as it represents the perfect niche
vehicle for a particular customer at the moment that customer walks into a BMW dealership.