Backers are encouraged to invest in
ventures that won't just turn quick profits but will benefit their communities over the long term by creating jobs,
supporting other local businesses and the fostering local food chain.
Among the most
supported ventures of 2014 were Levar Burton's Reading Rainbow reboot upheld by very nearly 106,000 crowdfunders, next was by a ludicrously tricked out lager cooler with 63,000
backers.