The rules for brand messaging through new media
versus traditional channels haven't changed, but «the game sure got better and more interesting,» says Roach.
Not exact matches
The topic of online
versus traditional booking
channels will once again be a key focus at the 2013 Arabian Travel Market technology seminar sessions as organiser, Reed Travel Exhibitions, highlights the dramatic shift in consumer mindset over the last 12 months as travellers log on to technology for convenient airline and hotel bookings.