Authors will benefit from the robust
journal activities including
very rapid review (average time to decision is less than 23 days, 14 days to online publication),
high visibility and
impact (papers publicized on
journal website, monthly newsletters, Facebook, Twitter, 2011
impact factor 3.368,), and author services (connection to nomenclature services, pre-publication annotation of data for submission to data resources and repositories, as well as video and other alternative content as part of the embedded content).
They probably care a lot about reputation because that's really the only way they will sell
journals in the age of REF (this
journal has an
impact factor of 3.9, which would be
very high in my field, but is probably not so hot in applied science).