POSITION REQUIREMENTS: Must have significant experience as a SVP / VP of Sales managing a team quota selling huge multi-million dollar deals with
very long sales cycles and many layers of decision makers at big companies.
Granted, there are some accounts that have
very long sales cycles, and maintaining a strong relationship over time is crucial.
Creators of technologies that cure world hunger may find that hungry people don't have money, but government agencies as customers are
a very long sales cycle.
Not exact matches
The four critical factors are: (a) businesses with recurring revenue bases — like a renewable subscription — are far better than ones dependent on constantly securing new customers; renewals are much easier and less expensive to secure than new
sales; (b) customer retention is absolutely critical — all customers are
very costly to acquire and
very easy to lose in a world of almost infinite choices; (c) businesses based on products that require constant replacement or renewal (the «razor blade» model) are much more attractive than durable goods businesses (like selling refrigerators) where the products have
very long repurchase or replacement life
cycles and where the market could even fairly quickly reach saturation points; and (d) businesses that offer products or services that had a predictably high rate of obsolescence were much more attractive than those where the products had
long, useful lives.
In 2013, it would have been
very difficult to sell to Yammer, with a
long sales cycle to boot.
Although EA received some criticism for overlapping the launches of Battlefield 1 and Titanfall 2, Wilson stated that the two shooters «fulfill
very different motivations in what a player is looking for» and that «both will have a
long sale cycle» leading to
long - term profit and strategies.
That said, it is
very easy to confuse the
long sales cycle in law with the more fundamental issue of relative advantage.
In these IT software
sales resumes, there may be great numbers - but without any background to demonstrate that you've worked effectively with C - level clients of Fortune 500 organizations, or that you've successfully used consultative
sales techniques to close complex contracts with (
very often)
long sales cycles.
This story is a great reminder, especially for those who are new in real estate or mortgages, that
sales cycles can be
very long, that we all need to have our marketing hats on at all times, and that constant contact is essential.