Sometimes, the reality is that we do not have the proper resources to help someone if their case involves
a very niche practice area.
Not exact matches
This is a
very targeted
niche market for you for meeting a lot of potentially interesting people,
practicing your flirting and conversation skills.
Initially this would seem to be aimed at a
very niche market, but in
practice it is proving to be universally popular.
Whether it's your blog or your entire
practice built around a
very specific market, it's clear there are major benefits to nurturing your
niche, and we're only just seeing the tip of the iceberg now.
And, this week I'd like to showcase how a few other lawyers have used social media effectively, including: 1) how a law student created a name for himself online and continues to do so as he builds a solo
practice from the ground up, 2) how one personal injury attorney successfully created a blog that stands out from the crowd, and 3) how a BigLaw attorney has created a
very successful
niche using social media.
Greg McEwen: We have a
very unique
niche practice.
Instead, ask yourself whether you can be the best attorney that handles X
very specific type of legal matter or hyper -
niche practice area.
Neda has devoted her
practice exclusively to family law and she understands and appreciates this
very personal and sensitive
niche.
Think about it for a moment: unless a law firm has a
very narrow,
niche practice, it's virtually impossible for a firm Twitter feed to be engaging and relevant to all clients, who potentially have hundreds of areas of interest and concern.
And there are many different social media platforms to choose from, which is why next week, I'm going to highlight how a few other lawyers have used social media effectively, including: 1) how a law student created a name for himself online and continues to do so as he builds a solo
practice from the ground up, 2) how one personal injury attorney successfully created a blog that stands out from the crowd, and 3) how a BigLaw attorney has created a
very successful
niche using social media.
Those
very issues were discussed at an ABA Techshow panel in March, «General
Practice to Boutique Firm, Developing a
Niche Practice.»
Here is a columnist who discusses the whole «ReZooming» experience, her journey, and how she has gone into solo
practice in the second chapter of her legal career and doing so
very successfully following a legal
niche which is her passion.
However, it's telling that the research doesn't break down its subjects by
practice area; it's hard to imagine that a solicitor with low sociability could, for instance, make a success of family law, which requires bucket loads of personal interaction and, as
very best in the
niche know, a generous capacity for empathy.
The lawyers presented are all
very different — different
practice niches, different personalities, different strengths, different weaknesses — but all are among the best.
Very few may know about «
niche ownership,» a method of doing business
practiced by many of the nation's leading real estate investment trusts.