But once mastered, you must be able to articulate what your book is really about, understand who your ideal reader really is, and figure out the most dynamic way to connect with them in
a very noisy world.
In fact, while Shatzkin is right that the virtual
world seems particularly beset with these
noisy bad moments, bookselling can go
very wrong for authors in the dear old bricks - and - mortar setting of our youth, as well.