Paid placements appear at
the very top of search engine results and can be an extremely effective method of online marketing for law firms.
Not exact matches
As for
search marketing, in which marketers invest untold sums
of money, time and energy to stay at the
top of search engine results, it has one
very severe flaw: It requires potential clients to actually be in
search of the marketers» product or service.
But you definitely want your author website to have a high ranking on
search engines like Google — in other words, to appear at the
very top of the list
of results that a
search engine compiles when a user does a
search.
However, the fact that the
search engine giant lists
results that include
very specific information for a device that has not yet been released or even confirmed by the maker at the
top of the rest is disturbing.