It was the lowest percentage attributed to
any vice by millennials.
Not exact matches
Smith started
Vice as a print magazine with Suroosh Alvi and Gavin McInnes in Montreal more than two decades ago; with Smith at the helm as CEO, it's now a multi-platform content mill with a reported audience of between 250 million and 300 million people a month, many of them members of Generation Y. Smith made his money
by convincing an older generation that
Vice knows
millennials better than they could ever hope to, and that pitch has worked: Rupert Murdoch's 21st Century Fox paid US$ 70 million for a 5 % stake of
Vice in 2013, and Rogers Communications (which owns Canadian Business) inked a $ 100 million partnership.
Vice is seen
by many as a hedge for the traditional media companies that have invested in it, as they try to bridge the gap between the decline of their existing cable and other assets and the rise of the mobile,
millennial, cord - cutting consumer.
Vice's grip on its
millennial audience, and its power with major advertisers, are seen as so valuable that A&E Networks, the TV network co-owned
by Hearst and Disney, is reportedly going to turn over control of an entire channel — H2, a spin - off from the History Channel — to
Vice.
DeRosa will be replaced as communications director
by James Allen, who once served as then - Newark Mayor Corey Booker's chief spokesman and most recently has been
vice president of communications and strategy at Mic, a media company that focuses on
millennials.
by Walter Chaw Slot Michael Mann's Miami
Vice in there alongside other
millennial films about the disintegration of society and its subsequent renewal along tribal, exclusively masculine lines.