In The Lost Majority, Lord Ashcroft draws on his
unique research to explain why the thumping
victory the Tories expected never happened: what real voters made of the campaign, why Britain refused Theresa May's appeal for a clear mandate to negotiate Brexit, where the
party stands after more than a decade of «modernisation» — and the Tories» mammoth task of building a winning coalition when 13 million votes is not enough for
victory.