Video ad spending on connected TVs — devices such as set - top boxes, smart TVs and gaming consoles, for example — is accounted for in the «online» portion of
video ad spending in eMarketer's definition, which partially accounts for the growth there in contrast to our mobile category.
According to the Interactive Advertising Bureau of Canada, digital
video ad spending grew more than 42 % in the year leading up to September 2011.
U.S. digital
video ad spending for 2014 is estimated at nearly $ 6 billion, while TV ad spending is about $ 69 billion, according to research firm eMarketer.
The post Digital
video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth appeared first on Marketing Land.
Not exact matches
Advertisers will
spend US$ 7.8 billion on digital
video ads this year, according to eMarketer — up 34 % over last year.
While the TV
ad market will see US$ 3.2 billion in additional
spending next year, digital
video will add just US$ 1.7 billion.
Thompson and others, however, argue that given the amount of resources Facebook is throwing into
video, it is bound to solve these problems eventually, and doing so will make the platform — as well as other strong contenders such as Snapchat, which claims 10 billion
video views a day — far more competitive when it comes to bidding for traditional consumer
ad spending.
Mallin said MEC Global's clients»
spending on Facebook, for example, had increased 55 % between Q4 2014 and Q4 2015, an acceleration that has been boosted largely by advertisers» demand for
video ads.
Couple that with their new
video ad products for sales and direct response and the fact that they're the greatest data company of all time for marketers and you have some serious reasons to
spend some real money on Facebook
video ads and
video content for Facebook.
I recently
spent more time than I should probably admit to enjoying a collection of top
video ads curated by readers over on the Moz blog.
«
Ad spending in China continues to shift rapidly toward digital formats, fueled by rising time
spent online and greater advertiser
spending on mobile formats, especially on
video and social media,» Liu added.
Video ads accounted for 16 % of its clients» total second - quarter
ad spend; that's up three points from the previous quarter.
«This approach, using a
video intended for organic as an
ad, reduced cost - per - action by 3.6 % and increased return on
ad spend by 24 percent.
During Q2,
video ads accounted for 21 % of mobile
ad spending on a global basis.
In mid-March, Google came under fire for allowing
ads to run alongside objectionable content like extremist
videos on YouTube, triggering many marketers to pull their
spending from the
video site in certain markets.
This great return allowed us to scale our sales just by increasing the
ad spend on the
video, which has continued to work exceptionally well and automated our monthly sales revenue.
Check out our infographic, «The State Of Online
Video Advertising — Statistics And Trends» for an in - depth look at digital
ad spends, digital
ad channels and their popularity and several other relevant facts.
According to a survey by Animoto, more than 50 percent of marketers surveyed had planned to increase their
spend on
video ads on Facebook (63 percent), YouTube (60 percent), Twitter (52 percent), and Instagram (50 percent) 27eMarketer, 2017.
Also from Recode,
Ad spending on mobile
video will reach $ 18 billion next year, surpassing desktop shows the stunning growth of mobile
video viewing.
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Where campaign dollars used to be
spent on direct mail and television
ad buys, their thinking goes, modern political infrastructures should be
spending money on YouTube pre-roll
video ads, search engine optimization, promoted Tweets and Facebook posts.
A few days back, our friends at
ad - targeting - firm DSPolitical sent over a New York Times article that should scare the pants off of anyone who's
spending money to buy
video ads.
See Momentum's brilliant Facebook
videos, for example, which reached far more people than the Conservatives» vicious attack
ads even though the latter cost millions and Momentum only
spent two grand.
Iowa Republican Senate hopeful Joni Ernst took YouTube by storm with perhaps the most memorable
video of the cycle, an
ad where she announces she «grew up castrating hogs on an Iowa farm» and would apply pork - cutting to Washington's
spending to «make «em squeal.»
But if political advertisers in general really ARE wasting more than half the money they
spend on
video ads, that's a very serious problem.
The real point of the
video is to note that Lazio's former employer JP Morgan (he's on an unpaid leave while he runs for governor) can, under a recent US Supreme Court ruling,
spend a boatload of cash on
ads that would help its onetime lobbyist if it so chooses.
In a web
video, Astorino questioned how much Cuomo
spent on the
ad campaigns, which included spots aired in media markets around the state.
In early August, Politico noted that aggressive
spending by both campaigns and outside groups had soaked up so much pre-roll
video ad space that it was running out in states seen as crucial in 2012.
Blankenhorn and other groups admit they have no money to
spend on television
ads, though they do plan to release some
videos on the Internet.
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According to some sources, online
spending on web and
video ads should reach $ 35.5 billion dollars by the end of the year.
You'll have multiple currencies to deal with, the ability to unlock new songs by leveling up, and the opportunity to watch
video ads to earn Diamonds without
spending real - world money.
Specifically, CEO and president Roger Lynch — the former chief of
video streaming service Sling TV — highlighted user engagement, noting Pandora's status as the world's largest
ad - supported music service and that its users
spend more time with the service than any other digital publisher, according to Comscore.
Google says Warmoth Guitar Products, one of the early advertisers to use YouTube Director onsite, saw a 13x return on its
ad spend and a 130 percent increase in revenue from the
video ad it created.
They worked with Pathmatics to find Apple's digital
ad spending on «display, mobile, and
video ads in the US» from January until November 30th of 2016 totaled $ 97 million USD.
Borrell Associates forecasts that in five years, agencies will
spend 29 percent of their digital budgets — or $ 2.6 billion — on streaming
video ads.