Visible Measures, a digital video analytics firm, looked at 82 brand
video campaigns in March.
Erika Navarro, a climate researcher at the University of Washington, is one of more than 20 scientists to take part in a new
video campaign in which she expresses her hopes and fears about climate change and her motivations for her work.
Not exact matches
In the Kickstarter
video announcing the glowing plant
campaign, Evans played up the product's possibilities: «Our generation's frontier is synthetic biology,» he said.
«Last year we did a Twitter
campaign last year
in the US to raise awareness, and people started doing crazy fun
videos about the brand, and made it a lot of fun.
The 41 - year - old Legrand — who was born
in France but speaks both English and Spanish, according to USA Today — appears
in a
video uploaded to Dos Equis» YouTube account on Wednesday teasing the updated
campaign.
Grepper watched scores of
videos on crowdfunding
campaign pages for products
in a similar product category to The Coolest and analyzed what he liked, didn't like and what was successful
in getting him interested
in the product and what was offputting.
Though the marketing team didn't have the type of budget that could instantly place their
video in front of thousands of viewers, Harmon continued to invest wisely
in the YouTube
campaign.
Romney announced his
campaign in a
video message.
«I definitely see the push from the left wing, which I think is great,» said Jared Milrad, a Clinton supporter who appeared
in a
video launching her
campaign for the presidency.
Then,
in 2010, it launched an impressive rebranding
campaign featuring a series of zany, nonsensical viral
video advertisements meant specifically to appeal to younger audiences.
And, because of the long lead time needed to produce a
video, YouTube isn't able to respond
in real - time to TV or world events as
campaigns on Twitter might.
In Clinton's campaign video, she said, «Americans have fought their way back from tough economic times but the deck is still stacked in favor of those at the to
In Clinton's
campaign video, she said, «Americans have fought their way back from tough economic times but the deck is still stacked
in favor of those at the to
in favor of those at the top.
For the second year
in a row, @REI promoted its #OptOutside
campaign using Twitter tools, such as conversational
video cards, to engage consumers.
In a Web
video released the morning after the debate, Clinton's
campaign juxtaposed Trump's comment at the debate that «I didn't say that at all» with the reality of a 2005
video which showed him declaring he can «grab» women «by the p — y» without asking.
To drive engagement, the company enlisted Likeable to launch a #purebarrelife
campaign, a contest which asked clients to share personal stories about integrating Pure Barre into their daily lives through text, photos and
videos on Facebook, Twitter, Instagram and Pinterest for a chance to win prizes.The company enlisted the agency's help because Likeable has the expertise to navigate the challenges involved
in running a national social - media contest, such as time demands, possible legal issues, and the unique rules and guidelines of each individual platform.
Here's Paul taking a chain saw to the tax code
in a
campaign video, to Jimi Hendrix's electric guitar version of «The Star Spangled Banner»:
These three brands have tapped into something deeper
in all of us with their spot - on
video advertising
campaigns that, respectively, inspire our love of nature and adventure, our need for human connection and the desire for creative thought and expression.
The Toronto creative firm behind a few Colgate, Kraft and Revlon
campaigns you might recall, had a little warped fun patting itself on the back — and the backs of its evidently very hard - working hirelings —
in a hilarious
video making the rounds this week.
The agency was also behind Amtrak's TV
campaign in 2015, building a series of
videos and a social media presence around the hashtag «AmtrakStories.»
You can then use the
video in other marketing
campaigns, like Facebook ads.»
Before you launch your Olympics - related
in - language
campaign, be sure to localize all related assets and touchpoints: landing pages,
video clips, product materials, etc..
Consider building
in the costs of hiring a
campaign consultant, a PR company or creatives such as designers and a
video producer to help make the strongest presentation possible.
The «Life X»
campaign selected three Toronto - based personalities to appear
in videos that showcase the automaker's X3, X4 and X6 models.
In the spring of 2013, Cox, a former ad agency designer who had segued into
video - game design, launched a crowd - sourcing
campaign to see if he could drum up orders for an intriguing device he'd invented: a 3D photo scanner.
But if you make a
video and
campaign, and
in it say you're going to do all these things that are contingent on 1,000 other variables, then you have to do it.
In August 2012, 19 - year - old Palmer Luckey launched a Kickstarter
campaign for the Oculus Rift, a virtual reality headset for 3D
video games.
His
campaign routinely criticized Goldman Sachs (gs) and its ties to Hillary Clinton, even using it as a villain
in a political ad that included
video of the bank's chairman and CEO.
Speaking at an anti-sexual assault rally at the University of Miami, Biden ramped up his criticism of the President, taking particular exception to comments Trump made
in the leaked 2005 Access Hollywood
video during the
campaign.
In a video posted on YouTube, the South Carolina Senator said he was «honored» by the support he's received so far and ran a «problem solver's campaign» during his time in the rac
In a
video posted on YouTube, the South Carolina Senator said he was «honored» by the support he's received so far and ran a «problem solver's
campaign» during his time
in the rac
in the race.
One thing every local business should be doing, says James Citron, CEO of mobile
video marketing firm Mogreet, is attach keywords to their mobile
campaigns that will resonate with customers
in order to create brand awareness.
In 2016, they were involved in a controversy over trying to copyright the React video form that drew widespread backlash and led to a campaign to unsubscribe from the duo's channe
In 2016, they were involved
in a controversy over trying to copyright the React video form that drew widespread backlash and led to a campaign to unsubscribe from the duo's channe
in a controversy over trying to copyright the React
video form that drew widespread backlash and led to a
campaign to unsubscribe from the duo's channel.
Goldman Sachs CEO Lloyd Blankfein has shown little interest
in defending anything but capitalism over the years, but
in 2012 he participated
in a
video produced by Human Rights
Campaign in favour of same - sex marriage.
Zellers staff faced their inevitable fate
in style, with creative
in - store and social - media
campaigns, one of which saw its teddy bear mascot, Zeddy, «liquidated» back to the woods from whence he came
in a hilarious series of promotional
videos.
In 2004, amidst George Bush and John Kerry's heated US presidential election
campaign, an Emory University professor of psychology and psychiatry named Drew Westen took MRI pictures of people's brains as they watched
video footage of their favorite candidates contradicting themselves.
This time, Wix.com launched its Super Bowl marketing
campaign on Facebook Live, debuting a
video featuring action movie stars Jason Statham and Gal Gadot fighting
in (and destroying) a restaurant while a distracted chef
in the kitchen reads about a new Wix contest offering users a chance to win up to $ 50,000.
Based on your budget, consider running multiple ad
campaigns, with different wording or keywords associated with each, simultaneously on a single service or across several services
in order to more efficiently build an audience for your
videos.
In terms of ad space, the Democratic Congressional
Campaign Committee unveiled a
video advertisement written and directed by Ben Wexler, a producer for sitcoms like «Arrested Development» and «Community.»
The
video,
in Spanish, demonstrated the
campaign's keen awareness that home, family, and spending time together are important values
in Latino culture.
Keyword advertising can help you quickly build an audience for your
videos, because you can create and launch an ad
campaign within an hour or two and immediately track its results
in real time.
In February 2013, Dunaway, a producer of political
videos, and her partner and now wife, massage therapist Naomi Gonzalez, ginned up a Kickstarter
campaign for the shirts of their dreams, squeaked past their $ 75,000 funding goal, and began production.
A
video from a natural water slide
in Puerto Rico had so many viewers that after a few minutes commenting was shut down, said John Kearse, creative director at Boston - based Mullen Lowe Group, which worked on the
campaign.
Actually, I only know of 3 factors that determine the product's success
in the crowdfunding platforms: the copywriting of the
campaign page, the social community around the product — and the
Video demonstrating the product
in a fun way.
In the now infamous YouTube
campaign video, Herman Cain's chief of staff, Mark Block, extols the virtues of Herman Cain, then takes a long, contemplative drag from a cigarette and blows smoke toward the camera.
, social media strategists say the
video ushered
in a new era of
campaign marketing that will likely define the 2012 election: Namely, will Republican candidates be able to «figure out» social media
in order to expand their followings, promote their messages, and encourage action?
T - Mobile, through the «uncarrier»
campaign, did away with two - year contracts and handset subsidies and launched features like zero - rated streaming music and
video in moves that have forced rivals to follow suit.
ArtCraft Entertainment, a
video game developer
in Austin, is considering an Indiegogo
campaign to find investors for Crowfall, a game it plans to release next year.
The
campaign followed the same pattern of fake news reports and
videos, this time under the hashtag #EbolaInAtlanta, which briefly trended
in Atlanta.
Meanwhile Nix himself was suspended as CEO by CA last month, following a Channel 4 News investigation broadcast
video footage of Nix talking to an undercover reporter and appearing to suggest the firm uses a range of dubious tactics, including front companies and subcontractors to secretly engage
in political
campaigns.
To highlight the everyday absurdities that stand
in the way of productivity, American Express OPEN is launching a
campaign that features the real struggles we all face
in the office with
videos, social media content and a series from workplace expert Lynn Taylor on OPEN Forum.
While a
campaign's digital strategy may manifest
in display banner ads, preroll
video, landing pages and retargeting among other tactics, the real goal is bigger than a laundry list of digital media vehicles.