In Gina Ybarra's Instagram
video campaign with Sally Hansen, the message is short and sweet, with strong visuals and a quick message as she lays down her «self - made» cash to pay the tab:
Here's an example of a Instagram influencer
video campaign with Liz Earle Beauty Co. and Lucy Williams.
Not exact matches
The
campaign offered exclusive remixes, behind - the - scenes updates, a handwritten list of the group's 15 favorite songs, pre-concert meet and greets, private
video chats, and even a slumber party
with the group.
The Mr. Big
campaign contest «s grand prize is a two - hour hangout
with Ovechkin either at the front row at Washington Fashion Week, a restaurant dinner,
video game session, or having a home - cooked meal at his house.
In a Web
video released the morning after the debate, Clinton's
campaign juxtaposed Trump's comment at the debate that «I didn't say that at all»
with the reality of a 2005
video which showed him declaring he can «grab» women «by the p — y» without asking.
These three brands have tapped into something deeper in all of us
with their spot - on
video advertising
campaigns that, respectively, inspire our love of nature and adventure, our need for human connection and the desire for creative thought and expression.
Coupled
with a great
campaign page, having a great
video will help your customers learn more and be excited about how your product can help them.
But
with cell phones offering such high - quality
video and editing apps, and software so prevalent, producing a
campaign video is more accessible than you think.
With 17 days to run his campaign during the busy holiday season last year, the first step was getting help with a promotional vi
With 17 days to run his
campaign during the busy holiday season last year, the first step was getting help
with a promotional vi
with a promotional
video.
This
campaign had professional yet believable photos and
videos that played up the potential features of the Cooler, combining well - written copy
with visuals that made each feature more interesting.
So, come up
with engaging and valuable
video content for your marketing
campaign, post it on social media sites and pages and use it for your social media ads.
He funded his company's steady growth
with his customers» cash from the proceeds of one successful viral
video campaign after another.
One thing every local business should be doing, says James Citron, CEO of mobile
video marketing firm Mogreet, is attach keywords to their mobile
campaigns that will resonate
with customers in order to create brand awareness.
Now entrepreneurs are competing at any given moment
with thousands of live projects (Kickstarter currently has more than 6,000 active
campaigns), many
with slick, professionally produced
videos and hearty marketing budgets.
While individual Americans donate over $ 258 billion per year to charitable causes, many organizations have been challenged to emotionally connect
with potential donors through traditional
video outreach
campaigns.
«Posts
with videos attract three times more inbound links than posts containing only text, so marketing
campaigns will benefit greatly from including more visual media,» says SEO professional and CallMarketplace COO Frank Kasimov.
For the Olympic
campaign, Wexley plans a standalone website, www.bringthegamestoWexlandia.com
with an online petition and a funny
video explaining the bid.
Zellers staff faced their inevitable fate in style,
with creative in - store and social - media
campaigns, one of which saw its teddy bear mascot, Zeddy, «liquidated» back to the woods from whence he came in a hilarious series of promotional
videos.
Last spring, she set up a meeting
with Caplan and Grossbach to explore ways for Express to integrate a planned
campaign for jeans
with Ford
videos.
Based on your budget, consider running multiple ad
campaigns,
with different wording or keywords associated
with each, simultaneously on a single service or across several services in order to more efficiently build an audience for your
videos.
Twitter is betting that it can become a place for live
video streams of all kinds, including sporting events like soccer and baseball, as well as news events like the Grammy Awards and the election
campaign, where it partnered
with a number of broadcasters to stream their coverage.
«
With a Kickstarter
campaign it's really about making a snazzy
video and a lot of social media,» he says.
While she praised the organization's commitment and weight, she noted that it was experiencing «growing pains» as it attempts to keep up
with the rapidly changing
campaign landscape, where one successful viral
video can eclipse a deluge of paid advertisements.
«
With seed - crowdfunding, it is clear to the crowd who they are funding based on the
video and written pitches that promote each
campaign.
T - Mobile, through the «uncarrier»
campaign, did away
with two - year contracts and handset subsidies and launched features like zero - rated streaming music and
video in moves that have forced rivals to follow suit.
When I came to them
with an idea about a Mother's Day
Campaign, they recommended I launch a
video that showed how over 40 moms struggled to conceive, and it was a hit!
The results of this
campaign are staggering,
with CA reaching 50 million Facebook users, creating 1.5 million impressions on Twitter, 3.3 million on Snapchat, accruing over 28 million views on their digital
videos and millions more on ads expertly placed on the televisions of undecided voters across the country.
To highlight the everyday absurdities that stand in the way of productivity, American Express OPEN is launching a
campaign that features the real struggles we all face in the office
with videos, social media content and a series from workplace expert Lynn Taylor on OPEN Forum.
With unique in - person events and live streaming
video content, NextGen enables individuals to discover, research and support specific companies launching crowdfunding
campaigns.
Under TMM's creative leadership, our teams work
with talented directors / editors and photographers to bring your original
videos, motion graphic commercials and ad
campaigns to life.
Nixed: Cambridge Analytica, a data firm
with ties to Donald Trump's presidential
campaign, said it suspended CEO Alexander Nix after undercover
videos showed Nix saying he could entrap politicians
with bribes and women.
With so much information available on the Internet, everything from articles, white papers to
videos, it has become easier to plan successful
campaigns.
Take a look at how KLM combatted that
with its «Live Replies»
campaign, centered around highly personalized responses (fast forward to 1:54 for the meat of the
video).
Boston Market also created a
video to go along
with the
campaign:
Over the last two years, Sky has been using Dataxu's TotalTV solution to deliver our TV advertisers hundreds of
video ad
campaigns with advanced audiences.
In this
video I'm going to show you a great way to get better keywords out of the Google Adwords Keyword tool if you haven't seen the previous
video you'll want to watch that
video where I show you how to get better search volume numbers from both google adwords as well as some other sources to get better estimates for the amount of times that keyword is searched each month i'll put a link in the
video here so that you can click that
video if you haven't seen that yet let's get started now if you want better results from the Google Adwords Keyword planner you have to work a little differently than everyone else so most people come to the Google Adwords Keyword planner and they simply click on this search for new keywords using a phrase, website, or category and then they just paste a bunch of keywords into this text box so let's say as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing for bass» «fishing rod» and «fishing reel» what most people do is that they would simply come here and they would copy this they would paste it into this field and they would hit Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them to a CSV file comma separated value file you can open that
with notepad you can open it
with excel open office when you're finished putting all your ideas and individually you will now have a bunch of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just to save time on the
video but i want to show you what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done
with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do
with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do
with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this
video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your
campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business
Let me show you a really simple technique that you can use
with the previous technique i showed you about using individual keywords instead of pasting a bunch of keywords and its really a one - click technique to get even more great keywords from the Google Adwords Keyword tool so I've already gone ahead and done a search for «fishing tips» just a single keyword if you didn't see that previous
video you want to watch that because that's a really good little tip there i'll put a link in this
video so you can click through and see that
video number two in this series but once you've done your search will simply go down here to keyword options click this little pencil icon here and you'll see this option to only show ideas closely related to my search terms now everybody knows about this this year but a lot of people don't take the time to actually use it so if you simply just click the toggle their turn it on and then hit save what it's going to do is going to only bring back keyword terms that are closely related to «fishing tips» and here's one more hot tip for you it is specific to singular and plural so for instance if my original see keyword was «fishing tips» and I've selected to only show closely related ideas my results are going to have the word tips plural in them so if I will just take a second and remove that s after i've downloaded the file for «fishing tips» let's do that again «fishing tips» i've downloaded the file all my terms have the word tips in them now come right back up here i remove the s so singular and i search again now i'm going to get back results that have the word tip instead of tips and then because i have only show closely related ideas now just to show you a sample what will happen when you do that you remember this is the file i showed you in the previous
video and you'll remember from that
video that our competitors because they're just pasting in a bunch of keywords and hitting search they're getting back 706 results for this sample test here so they would get 706 keywords and that's what they would take off
with them and start to decide which what pages they want to make for seo or how they want to set the pay - per - click
campaign ok we're using these other methods taking a few extra seconds to really understand how the Google Adwords Keyword tool works and
with this new method of both using singular and plural but selecting only show closely related ideas we now have for the exact same keywords we have 2867 keywords we got back so we're walking away
with 2867 keywords our competitor for the very saying input terms is only getting 706 we're getting four times as many keywords for the Google Adwords Keyword Tool you can take this information and you can use it to really grow your business because there's some really excellent keywords that your competitors are overlooking simply because they don't understand how to use the Google Adwords Keyword tool so this has been helpful for you once you've used the google keyword planner to find lots of new keyword ideas what do you do
with all those keywords the biggest problem is that you can there's so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do
with all that information the answer is a cool tool called keyword grouper pro and keyword grouper pro is completely free there's not even an opt - in you simply download the tool now at the top of this
video there's a link if you click that i'll show you exactly how to use keyword grouper pro it doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your
campaigns know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business
The
campaign consists of a handful of short
videos that contrast staid, drab offices
with WeWork's vibrant and trendy spaces.
TwentyThree, today is launching a new Account - Based Marketing tool that will allow marketers to integrate
video seamlessly into ABM
campaigns, follow prospects, and engage
with targeted accounts.
The cup sleeve is part of new
campaign that includes a
video, also being released Monday, recognizing the value Veterans bring and encouraging civilians to start conversations
with them to really get to know them, said Carole Guizzetti, creative manager on Starbucks brand and advertising team.
The migration from Wright — who almost brought down Obama's
campaign with videos that showed him sermonizing about «God damn America» and «the U.S. of KKK A» — to this new group, says Mansfield, has been underappreciated.
Obama's outreach has been more subtle,
with the Obama
campaign releasing a
video of the president discussing his faith over the weekend.
The most successful viral crowdfunding
campaigns often have specific emotional pulls: dramatic stories presented by
video, the ability to track the progress of where your donation is going, or a sense of familiarity
with the person in need (think sites like GoFundMe).
I work
with numerous brands on media, events, and
campaigns that include produced
videos, photography, recipe development, written content, and live
videos.
Aaaand, we have also worked on a
campaign for Swedish organic brand Kung Markatta
with recipes, tips and
videos focused on reducing food waste at home (only in Swedish though).
To do this, the global
campaign intends to take things viral,
with its #ChangeIt
campaign slogan being promoted in a
video by Manchester band The Elk; the comedian John Bishop putting out a message to encourage people to get involved; and celebrity chef Jamie Oliver cooking up 18 new meat free recipes on his YouTube channel, including Veg Stir - Fried Rice and Vegan Shepherd's Pie.
The
campaign event was ignited off the back of the public and political pressure created by the broadcast of
video images on 60 Minutes supplied to the media outlet by Animals Australia showing issues
with heat stress related mortalities for sheep, on a 2017 shipment to the Middle East.
Meat Free Monday has launched a brand new
video to highlight the benefits of schools getting involved
with the
campaign.
Heineken USA rolls out Strongbow
campaign with Patrick Stewart -
video Heineken's US division has partnered
with actor Patrick Stewart to launch a television
campaign for its Strongbow Hard A...
The «KILL THE QUIT» motivational
video is part of a larger
campaign that plays on both the KILL CLIFF brand name and its focus to inspire and support not just our country's warriors but anyone
with a warrior mindset to achieve their goals.