About Blog We specialize in delivering highly effective
video marketing campaigns for companies wishing to increase their revenues by better lead traffic, conversion and actual sales!
Brainstormed, produced, and filmed two social media
video marketing campaigns in collaboration with a team of consultants
This is why we urge clients to invest in our effective
video marketing campaigns.
We've run our own experiments, providing a direct comparison between personalized videos and generic
video marketing campaigns.
The top companies in the world are promoting their brands using
video marketing campaigns on social media, and lots of websites have already made their businesses successful.
One incredible return for your investment is
a video marketing campaign that demonstrates thought leadership, pumps up your search results and entertains your audience.
Beginning
a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
We understand that different video sharing sites attract different sub-segments of your target audience and we want to give
your video marketing campaign the best possible chance at being successful.
A 30 - day
video marketing campaign on YouTube via YouTube Ads.
After implementing
his video marketing campaign, which involved a series of FAQ videos in addition to a legal brand video, John's firm made it to the first page of Google.
Launched
a video marketing campaign for a CPA firm to appear on 1st page Google results on targeted keywords.
Not exact matches
Though the
marketing team didn't have the type of budget that could instantly place their
video in front of thousands of viewers, Harmon continued to invest wisely in the YouTube
campaign.
Kenney spent most of last year driving cutting - edge brand
marketing campaigns for Brooklyn, New York - based über - brand MakerBot, including the wildly successful #Robohand
video that documented how MakerBot users developed prosthetic hands for disabled children.
Amy Marshall, owner of Ohio's Webbed
Marketing says, «Post a photo or
video of an advertising
campaign, and then say, «What are your thoughts?»»
You can then use the
video in other
marketing campaigns, like Facebook ads.»
So, come up with engaging and valuable
video content for your
marketing campaign, post it on social media sites and pages and use it for your social media ads.
Karen X. Cheng is the head of an eponymous
marketing agency, whose most recent Facebook
video campaign for the book Good Night Stories for Rebel Girls has achieved 24 million views.
One thing every local business should be doing, says James Citron, CEO of mobile
video marketing firm Mogreet, is attach keywords to their mobile
campaigns that will resonate with customers in order to create brand awareness.
Now entrepreneurs are competing at any given moment with thousands of live projects (Kickstarter currently has more than 6,000 active
campaigns), many with slick, professionally produced
videos and hearty
marketing budgets.
«Posts with
videos attract three times more inbound links than posts containing only text, so
marketing campaigns will benefit greatly from including more visual media,» says SEO professional and CallMarketplace COO Frank Kasimov.
This time, Wix.com launched its Super Bowl
marketing campaign on Facebook Live, debuting a
video featuring action movie stars Jason Statham and Gal Gadot fighting in (and destroying) a restaurant while a distracted chef in the kitchen reads about a new Wix contest offering users a chance to win up to $ 50,000.
Through a 30 - second TV spot, a series of web
videos and a social media
marketing campaign, Avis wants to shed light on the passions and motivations of entrepreneurs and other professionals.
How to leverage the latest trends, from location - based
marketing to new
video platforms and text
campaigns.
, social media strategists say the
video ushered in a new era of
campaign marketing that will likely define the 2012 election: Namely, will Republican candidates be able to «figure out» social media in order to expand their followings, promote their messages, and encourage action?
We practice an integrated
marketing approach that includes public relations, digital
marketing, audio /
video production and
campaign analytics.
Our
marketing plan closely resembles the approach
Video On - demand and Pay - Per Use content companies used when launching their premium services, to advertise the interactive content through local, regional and national television ad
campaigns targeting existing and next generation magazine subscribers.
We write blog content and web page content, as well as content for email
marketing campaigns, print ads, sales presentations,
marketing video scripts, and more.
Inbound
marketing agencies use blogs,
video blogs, podcasts, whitepapers, eBooks, newsletters, infographics and such to promote brand awareness and drive the lead nurturing
campaigns.
Videos and infographics have replaced static blog posts in the hierarchy of content and it's clear that Facebook advertisers need to focus on the visual nature of their digital
marketing campaigns as much as the calls - to - action.
Tara has worked on
campaigns and promotions â $ «including social media, email
marketing,
video, advertising, guerrilla
marketing, and event
marketing â $ «for both small businesses and globally recognized brands.
One of the interesting things about these B2B content
marketing campaigns is a fairly consistent LACK of attention to optimizing content assets (images & infographics,
video, PDFs, etc) for search.
The idea of creating a
video and
marketing campaign can seem daunting.
Make outbound prospecting
campaigns (emails, hot calls,
video - mails, social selling, events) to generate leads on well - identified niche
markets to achieve your monthly & quarterly new revenue quota
Our solutions are multi-faceted and results - oriented, whether we've secured a «
Market One Minute» features segment on BNN, created a full
video on BNN.ca, placed a story within the Financial Post's Business Trends section, or launched a digital advertising
campaign to match the profile of your ideal investor.
Brick
Marketing can take
videos produced by your company, or your
video production partner, and properly optimize them for SEO and use them to fuel your link building
campaign.
Boston
Market also created a
video to go along with the
campaign:
In this
video I'm going to show you a great way to get better keywords out of the Google Adwords Keyword tool if you haven't seen the previous
video you'll want to watch that
video where I show you how to get better search volume numbers from both google adwords as well as some other sources to get better estimates for the amount of times that keyword is searched each month i'll put a link in the
video here so that you can click that
video if you haven't seen that yet let's get started now if you want better results from the Google Adwords Keyword planner you have to work a little differently than everyone else so most people come to the Google Adwords Keyword planner and they simply click on this search for new keywords using a phrase, website, or category and then they just paste a bunch of keywords into this text box so let's say as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing for bass» «fishing rod» and «fishing reel» what most people do is that they would simply come here and they would copy this they would paste it into this field and they would hit Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your ideas and individually you will now have a bunch of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just to save time on the
video but i want to show you what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this
video there's a link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your
campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your
marketing in that area to make more profit in your business
Let me show you a really simple technique that you can use with the previous technique i showed you about using individual keywords instead of pasting a bunch of keywords and its really a one - click technique to get even more great keywords from the Google Adwords Keyword tool so I've already gone ahead and done a search for «fishing tips» just a single keyword if you didn't see that previous
video you want to watch that because that's a really good little tip there i'll put a link in this
video so you can click through and see that
video number two in this series but once you've done your search will simply go down here to keyword options click this little pencil icon here and you'll see this option to only show ideas closely related to my search terms now everybody knows about this this year but a lot of people don't take the time to actually use it so if you simply just click the toggle their turn it on and then hit save what it's going to do is going to only bring back keyword terms that are closely related to «fishing tips» and here's one more hot tip for you it is specific to singular and plural so for instance if my original see keyword was «fishing tips» and I've selected to only show closely related ideas my results are going to have the word tips plural in them so if I will just take a second and remove that s after i've downloaded the file for «fishing tips» let's do that again «fishing tips» i've downloaded the file all my terms have the word tips in them now come right back up here i remove the s so singular and i search again now i'm going to get back results that have the word tip instead of tips and then because i have only show closely related ideas now just to show you a sample what will happen when you do that you remember this is the file i showed you in the previous
video and you'll remember from that
video that our competitors because they're just pasting in a bunch of keywords and hitting search they're getting back 706 results for this sample test here so they would get 706 keywords and that's what they would take off with them and start to decide which what pages they want to make for seo or how they want to set the pay - per - click
campaign ok we're using these other methods taking a few extra seconds to really understand how the Google Adwords Keyword tool works and with this new method of both using singular and plural but selecting only show closely related ideas we now have for the exact same keywords we have 2867 keywords we got back so we're walking away with 2867 keywords our competitor for the very saying input terms is only getting 706 we're getting four times as many keywords for the Google Adwords Keyword Tool you can take this information and you can use it to really grow your business because there's some really excellent keywords that your competitors are overlooking simply because they don't understand how to use the Google Adwords Keyword tool so this has been helpful for you once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there's so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and keyword grouper pro is completely free there's not even an opt - in you simply download the tool now at the top of this
video there's a link if you click that i'll show you exactly how to use keyword grouper pro it doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your
campaigns know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your
marketing in that area to make more profit in your business
Starting off his career at Saatchi & Saatchi in Los Angeles working on Toyota, Lexus and T - Mobile, he then moved to San Francisco where he spent four and a half years leading a sales development team at publishing firm, Future US — ideating and producing integrated
marketing campaigns to compliment tens of millions of dollars of media buys for clients such as Google, UBISOFT, Hyundai, The Walking Dead, NVIDIA, Bethesda and dozens more in the
video game, music and tech industry.
Marketo & TwentyThree, The
Video Marketing Platform, today announce a Marketo Innovate partnership allowing marketers to run video everywhere and improve lead scoring, nurture campaigns, and lead genera
Video Marketing Platform, today announce a Marketo Innovate partnership allowing marketers to run
video everywhere and improve lead scoring, nurture campaigns, and lead genera
video everywhere and improve lead scoring, nurture
campaigns, and lead generation.
TwentyThree, today is launching a new Account - Based
Marketing tool that will allow marketers to integrate
video seamlessly into ABM
campaigns, follow prospects, and engage with targeted accounts.
Harvey and Bob Weinstein, who run Miramax, entered Kids in the prestigious Cannes Film Festival and began an extensive
campaign to convince critics that Kids is an important work of art that should be given the more profitable R rating, which allows parents to take their youngsters to the film and also opens up the
video and cable television
markets.
Introducing AVO - opportunities — a company - wide
marketing campaign to celebrate the unveiling of West Pak's new website,
video storytelling experience, and retail program.
The new creative will be supported by a robust integrated
campaign to inform and educate consumers, including online
video, shopper
marketing, social and PR programs.
Diageo launches next Smirnoff «We're Open»
campaign in UK -
video Diageo has announced the next chapter in the «We're Open»
marketing campaign for its Smirnoff vodka brand.
Diageo launches «Stay Open» Smirnoff
campaign in Canada -
video Diageo has lined up a new
marketing campaign for its Smirnoff vodka brand in the Canadian
market.
A few weeks back I posted a
video about how to set up a
marketing campaign that would really boost Monday and Thursday night football traffic, I'll include a link to that below, but today I've got another new football promotion for you.
Last fall, during my (ultimately successful) petition
campaign against a misleading McDonald's «nutrition education»
video intended for classroom use, I also told you about another protest going on against the company's in - school
marketing.
Mr Debrah was commenting on a
video footage in which President Mahama is seen standing in his open - top vehicle giving out what looked like cash to
market women at Abossey Okai during his
campaign tour there.
In a web
video, Astorino questioned how much Cuomo spent on the ad
campaigns, which included spots aired in media
markets around the state.