While individual Americans donate over $ 258 billion per year to charitable causes, many organizations have been challenged to emotionally connect with potential donors through traditional
video outreach campaigns.
Not exact matches
Obama's
outreach has been more subtle, with the Obama
campaign releasing a
video of the president discussing his faith over the weekend.
Since an active
campaign should be creating a constant stream of content in the form of announcements, press releases,
videos, photos, position papers, etc., the main time commitment (beyond direct
outreach to online influentials) is usually keeping the various channels fed, egos massaged and incoming messages answered.
An
outreach campaign doesn't have much to stand on without content, since
video, words and images provide the raw material to attract notice and make the candidate's case.
Learning from Obama cuts through the hype and places the individual online tools used by the Obama
campaign and its supporters in context, including internet
video, social networking
outreach, online advertising and the MyBarackObama.com activist toolkit.
The essential tools usually include a website, an email - based Constituent Relations Management system and an online fundraising module, which
campaigns can then promote through online social networks,
video, blogger
outreach, Google Ads and other channels.
What you won't see: any discussion of social networking
outreach, which the Edwards
campaign embraced early on, or on the relative effectivess of Edwards's
videos compared with the Clinton Sopranos spoof and Bill Richardson's job interview clips.
Next,
campaigns can use
video as an
outreach tool by posting clips on Google
video, YouTube or their competitors, hoping to capture new supporters as they come across them.
I was in charge of promoting their «Making Of» brand
video through an
outreach campaign.
While there, he led agency - wide communications efforts, including change management initiatives, stakeholder
outreach and awareness - building
campaigns, collateral development and dissemination, media relations, employee recognition programs, events, website content,
video production, and social media channels.