The Facebook Snapchat cloning strategy kicked off in August 2016 when the company debuted the disappearing Stories format on its photo and
video sharing platform Instagram, clearly the most natural home for the clone.
Not exact matches
While other
platforms like Facebook and
Instagram also have a larger user base (1.39 billion and 300 million users, respectively), Snapchat is still the destination for photo and
video sharing.
To drive engagement, the company enlisted Likeable to launch a #purebarrelife campaign, a contest which asked clients to
share personal stories about integrating Pure Barre into their daily lives through text, photos and
videos on Facebook, Twitter,
Instagram and Pinterest for a chance to win prizes.The company enlisted the agency's help because Likeable has the expertise to navigate the challenges involved in running a national social - media contest, such as time demands, possible legal issues, and the unique rules and guidelines of each individual
platform.
Facebook today announced that
Instagram, its popular photo -
sharing platform, is getting support for
video chats, among a couple of other...
Facebook today announced that
Instagram, its popular photo -
sharing platform, is getting support for
video chats, among a couple of other new features.
Native Facebook
videos (meaning ones filmed and streamed via the
platform) enjoy nearly double the engagement of
video shared from YouTube and
Instagram, and a significantly higher organic reach.
If you're uploading your
video to a social media
platform such as Facebook,
Instagram or Twitter, or if you're embedding it on your website from a
video sharing platform such as YouTube — you should follow the recommended format and settings of that
platform.
Despite the growing use of
video in social networking
platforms like Facebook,
Instagram and WhatsApp, capabilities for
video sharing are somewhat limited within the online dating industry.
It's hard to go out for an evening without having someone shove their phone in your face with a
video from YouTube, Snap Chat,
Instagram, or other
video sharing platform.
Some social
platforms revolve around
sharing visual content, including
Instagram, where photos still generate 36 % more engagement than
videos.
Instagram has revamped its direct message feature to make it easier to send photos and
videos to users you follow on the image
sharing platform, and has added the ability to send temporary, disposable photos or
videos, borrowing yet another feature from Snapchat.
Instagram is turning its successful photo and
video -
sharing service into a communication
platform, with the introduction of private messaging.