Sentences with phrase «video viewability»
From click fraud to misreported video viewability to relying on outdated metrics, our industry has experienced its fair share of data scandals.
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Major brands like Kraft and Kellogg so distrust the viewability numbers they get from online video publishers that they're boycotting them until they see independently verified data.
The report — which breaks down 2017 trends across data and tech, video, investment and viewability and verification — also found that the ad tech tax has risen to roughly 20 % in the US, with buy - and sell - side taxes averaging at 10 % each.