Sentences with phrase «videogame marketing budgets»

Because of high costs and unfocused demographics that come with television advertising, Bilson believes that videogame marketing budgets can be put to more efficient, targeted use: «It's incredibly expensive, and what I can do with two million dollars, which will buy a few TV spots on a big sporting event, what I can do in outdoor, or on the web, or direct - to - consumer is way more exciting.»