However, all publishers and advertisers can create the optimal experiences for their audiences using
viewability optimizations and, in the process, earn more sustainable revenues.
Its viewability optimization feature analyzes participating publishers» sites and dynamically places ads, based on which ad inventory slots drive the most views.
Throughout Imonomy's beta release, and after it made
the viewability optimization feature available to all publishers in September, the company has seen participating publishers» revenues increase by as much as 15 to 20 percent.