Sentences with phrase «viewed as loss leaders»

Its Kindle e-reader and Fire tablets were viewed as loss leaders, with the real prize the sale of additional content consumers would buy to consume on them — from the Amazon e-commerce retail ecosystem of course.

Not exact matches

Amazon clearly views products like the Kindle Fire as a loss - leader to keep customers happy and keep them shopping for more content.

But are they really killing a huge cash cow (from their point of view), or is the whole book - selling business simply running now as a loss leader to get consumers buying * everything * from Amazon?

That kind of profit margin loss - leader stance «can be viewed as a major blow to all Android tablet manufacturers who really have no way to compete since the channel mark - up would require [that] companies put their tablets at or below cost to beat the Kindle Fire price — and they still all lack the content that the Amazon storefront has,» according to the report, citing Jeffrey Brown, vice president of business intelligence at TechInsights.

Conversely, when a resume is full of «fluffy» words without tangible results, the candidate can come across as arrogant and impressed with their own title vs. being viewed as a true executive leader with the vision, problem solving and strategic planning necessary to move through both growth as well as loss or stagnancy!