Sentences with phrase «viral campaign strategy»

Not exact matches

While it is impossible to really predict which campaigns will go viral or when, it should be clear that a well - planned digital and social - media strategy is key for success in today's business environment.

This was the Clinton campaign's missed viral opportunity: Instead of focusing the conversation on the video, their strategy dictated that Hillary should «play it safe» in the subsequent presidential debate and its aftermath.

Other acclaimed campaigns included poster work on Pirates of the Caribbean 4 and Brave, Prometheus (for its viral strategy), the red band trailer for Steve McQueen's Shame and the teaser trailer for Man of Steel.

They draw instant attention through bold visual strategies not dissimilar to those of subversive ad campaigns — Cattelan is an admirer of Oliviero Toscani's work for Benetton in the nineties — or the viral pranks so prevalent in today's post-Internet culture.