Sentences with phrase «viral marketing for the film»

presumably as some kind of viral marketing for the film.

Not exact matches

Scott: First, now they have four PR firms working on promoting this film for the next couple of weeks, but the initial marketer is Motive Entertainment, which is the same marketing company that promoted Passion of the Christ and Chronicles of Narnia; and the kind of pioneering approach that they instituted with Passion of the Christ was this viral marketing as they were doing with Expelled.

Tonight, I am attending the AICP Next Awards for work, which honors marketing campaigns in categories such as integrated, viral / web film, website / microsite, product integration, social media, mobile, cause marketing, and experiential.

As for a Cloverfield 2, success wouldn't be a sure thing, even with a small budget, as the original film's reception was far loss positive amongst audiences than a similarly Internet - buzzing and viral marketed movie like Saw.

For instance, the first film's viral marketing featured an entire storyline about a couple named Jamie and Teddy — Teddy disappears, and his girlfriend Jamie keeps a blog, asking where he is.

Aside from the teaser trailer that was released alongside Brave way back in June, the campaign for the film has mostly involved viral marketing which included a ridiculously detailed college website for the fictional school.