A prime example of the value of «social contagion» effects is illustrated by the 2014 ALS Ice Bucket Challenge, which went into history as one of the largest and most successful online
viral social causes.
Not exact matches
Trump paused during a lengthy statement to the nation about his November trip to Asia to take a sip of water, holding the bottle with both hands and
causing social media to erupt in
viral gifs and videos.
Their customers were so excited to have a product that finally addressed their needs, they shared the campaign in mass on
social media,
causing it to go
viral.
Our vision is to amplify good
causes, good messages, and good people through epic
social media
viral campaigns.
Increasing the longevity of
viral altruism may therefore require more meaningful engagement with a
social cause, and paradoxically, slowing the
viral nature of the campaign.
Some
social causes go
viral and garner significant support very quickly; others are less successful.
However, even for those
social causes that have gone
viral, the half - life of
viral altruism is typically very brief.
Viral social campaigns can effectively capture the attention and support of mass audiences, but in order to make viral altruism stick, more gradual and deeper engagement with a social cause is required over a sustained period of
Viral social campaigns can effectively capture the attention and support of mass audiences, but in order to make
viral altruism stick, more gradual and deeper engagement with a social cause is required over a sustained period of
viral altruism stick, more gradual and deeper engagement with a
social cause is required over a sustained period of time.
Tonight, I am attending the AICP Next Awards for work, which honors marketing campaigns in categories such as integrated,
viral / web film, website / microsite, product integration,
social media, mobile,
cause marketing, and experiential.
«It's
caused a
social,
viral explosion in app distribution,» with 10 percent of the downloads from RIM's App World in any given month being the 200 BBM - connected apps, he said.
A blog post went
viral on
social media, claiming that ice water is dangerous and
causes bloat, a very dangerous condition in which the stomach can swell so much it...