Then, in 2010, it launched an impressive rebranding campaign featuring a series of zany, nonsensical
viral video advertisements meant specifically to appeal to younger audiences.
Not exact matches
While she praised the organization's commitment and weight, she noted that it was experiencing «growing pains» as it attempts to keep up with the rapidly changing campaign landscape, where one successful
viral video can eclipse a deluge of paid
advertisements.
The
viral video made in Korea shows an animated road safety
advertisement depicting a car full of anthropomorphic critters that, one by one fall asleep until the driver falls asleep and swerves off the road and over a cliff, causing everyone to bounce and roll.