Starting today — April 22 — until July 13, the worldwide display hits New York City, transforming 12,000 of the city's
square - feet (including the South Street Seaport, World Financial Center, and Smithsonian's National Museum of the American Indian) into a
virtual Brazilian Amazon jungle — and if Eugenio's master plan works out — it'll transform both the children's and the general
public's distant and indifferent attitude towards the forest, into consciousness and concern.