One way to figure out what consumers want is to assess how
visitors engage with your content and design.
Not exact matches
What if you have plenty of
visitors actively
engaging with your
content, but they just aren't taking your defined conversion action?
«We further noted that the web page was very long and
visitors to it would therefore not see the reference to Dylon Colour Catcher at the bottom of the page until they had already
engaged with the
content.»
SEO actually takes into account whether or not your
visitors are staying on your website and
engaging with other
content.
Use language appropriate to the
visitor based on the target audience Heat maps show an F pattern is used when scanning
content, so using bold headings and sub-headings to make it easier to scan and break up a copy Change paragraphs to bulleted lists Put the main point first (inverted pyramid) Use personal pronouns Put yourself in the place of the
visitor and consider questions the
visitor may have, then get to the point
with the answer Add links, if appropriate, to keep the
visitor engaged on your site and to keep them from searching elsewhere Name links (and anchor text) in a way that the
visitor will know what to expect when they click Find out what keywords
visitors are searching for to reach your site and write
with these keywords in mind These tips are a great starting point for anyone wanting to optimize their website
content.
Visitors come back to the event time and again as we deliver
content in an
engaging and accessible way that people can take away and put into practice
with their students and children.»
You're running around trying to tempt
visitors with tasty treats: posting great
content, running contests, and
engaging in online conversations, hoping to get readers to follow you, join your newsletter, or buy your book.
It offers fun puzzles and wallpaper, it's informative and
engages visitors with free
content.
Consistent
with the artist's active use of the Internet to inspire communication and collective action, @Large: Ai Weiwei on Alcatraz will include opportunities for
visitors to
engage with the show's
content using social media.
LW: We track our organic traffic patterns pretty closely, as well as how those
visitors are
engaging with content (time spent on page,
visitors to form - fills, etc.).
«This app allows Museum
visitors to
engage on multiple levels
with our programs, exhibitions, collection, and other related
content.»
Engage your
visitors with compelling
content, and make it easy for your
content to be shared through Share This or Add This.
These data analytics tools help us better understand how you and other
visitors engage with our digital solutions, your search requests and preferred
content, etc..
The View Image button gave bots an easy way to pull images from all over the web and use for whatever nefarious purposes imaginable, and when
visitors pull just an image from the site, they don't see any of the site's advertisements or even have an opportunity to
engage with the
content surrounding the image.
Solution: Your site's text should be personal (as if you were having a conversation
with your
visitors),
engaging (inviting interaction by asking open - ended questions and including words such as «imagine» and «describe»), and customized
with high - value
content that's consistent
with your target market.
The biggest mistake sales professionals make
with their Web site
content is using it to inform rather than
engage their
visitors.