The pairing of earbuds with smartphones means Apple and Google are the first in line for
voice assistant market share no matter who owns the in - ear real estate.
The U.S. and Europe and to a lesser extent Japan have been the primary battlegrounds
for voice assistant market share between Amazon and Google.
Last October, Samsung acquired Viv Labs, an artificial intelligence startup founded by the creators of Apple's Siri, signaling that the company also wanted a piece of the
new voice assistant market.
However, the
wider voice assistant market — which includes Siri, Alexa, Google Now and Microsoft's Cortana operating on any device — is expected to grow 23.1 percent this year, eMarketer says.
You should expect some clear indications about how Google plans to compete against Amazon's Alexa in the home -
based voice assistant market.
Identifies the major changes in technology and user behavior that have created
the voice assistant market that exists today.
Stakes in the competition for dominance in
the voice assistant market are high.
Best for: Those who don't want to spend a lot of money but who want to dip their toe into
the voice assistant market, and large homes that already have an Echo but need satellite devices for more complete coverage.
The voice assistant market is moving quickly and Google Assistant will be first to market for many languages.
Amazon and Google are in fierce battle for
both voice assistant market share and mindshare.
If you are looking to get into a job in
the voice assistant market, Amazon wants you.
Cortana faces substantial challenges in
the voice assistant market.
Although Apple beat both Alexa and Google Assistant to
the voice assistant market by years, Siri came in last in
This step also shows Amazon's continued dominance in
the voice assistant market.
But Amazon is now facing much more heat from Google, Apple and Samsung, all of which are working to snag a piece of both the smart home and
voice assistant markets.
However, the AI and
voice assistant markets are becoming so large and generating so much investment that we need to start thinking about segmenting the leading companies in terms of their primary target customers.
Online supermarket Ocado just took a leap into
the voice assistant market, by becoming the first UK supermarket to release an Alexa skill.
There are other tidbits that point to
the voice assistant market becoming more popular in the future, such as 98 percent saying they will use voice assistants five years from now and 90 percent saying they are at least somewhat more likely to buy a connected device in the future.
Google Home was next, followed by the Google Home Mini and Max, all of which feature Google Assistant and are making huge strides in
the voice assistant market.
A few years ago, no one would have ever guessed that Amazon would have the big breakthrough in
the voice assistant market.