While today's retailers are taking note of the voice assistance space, it's unclear to what extent the platform makers themselves will allow other retailers to enable their own
voice shopping experiences.
Or it could tie into
the voice shopping experience the platforms offer — like allowing customers to complete the purchase on Amazon.com, if that's an option for the given retailer.
So, it was not a complete
voice shopping experience since there is a requirement to use a visual app to claim the discount.
Google has made significant strides in its natural language processing and artificial intelligence technologies, allowing it to create a powerful
voice shopping experience, Lore said.
They've made significant investments in natural language processing and artificial intelligence to deliver a powerful
voice shopping experience,» Lore wrote in a blog post.
Google has been working on improving
the voice shopping experience on the Google Home, and to that effect the company has announced that it is partnering with Walmart.
«They've made significant investments in natural language processing and artificial intelligence to deliver a powerful
voice shopping experience.
Not exact matches
But
voice shopping apps weren't yet available on either Google Assistant's or Amazon Alexa's platforms, outside of the first - party
shopping experience both provide.
«It's why we're exploring these new
voice shopping features, and why we added new Amazon Alexa and Google Home
experiences in about 700 of our stores earlier this year,» said Best Buy in a statement.
Considering that
voice shopping is nearly as frictionless as a
shopping experience can be (once the user has an account set up), it is easy to see why so many retailers are seeing
voice shopping as the next commerce battleground.
With almost half of Australian consumers willing to try or excited to use an in - home
voice assistant for
shopping, it offers opportunities for local businesses to develop new
voice - based customer
experiences, services and initiatives, and create innovative marketing campaigns.
«Bringing Prime Now to Alexa
voice shopping combines two of the most innovative
shopping technologies available for an
experience that our customers are going to wonder how they ever lived without,» said Assaf Ronen, Amazon's VP of
voice shopping.
He added that Walmart has bigger plans for
voice shopping next year that will involve capitalizing on its 4,700 U.S. stores to «create customer
experiences that don't currently exist within
voice shopping anywhere else.»
Voice shopping might be the latest trend this holiday season, with major retailers having already partnered with leading
voice assistants to offer
shopping experience to users.
Starting next year, Walmart will leverage its robust retail store network to enable
experiences «that don't currently exist within
voice shopping anywhere else,» including the ability to buy fresh groceries across the country.